Brandwave

Brand advocacy platforms:Which brands are most popular in search?

In August 2026, Capterra was the most searched among brand advocacy platforms worldwide, with an estimated 33.1K branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Capterra68.3%
  2. G216.7%
  3. TrustRadius11.1%
  4. Extole2.8%
  5. Influitive1%

Follow brand advocacy platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms used to turn customers into advocates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among brand advocacy platforms worldwide, by month

Share of Search by month for Capterra, G2, TrustRadius, Extole. The figures are in the table below the chart.

View monthly share of search table
MonthCapterraG2TrustRadiusExtoleInfluitive
Oct 202571.2%14.2%9.5%3.4%1.6%
Nov 202571.2%14.2%9.5%3.5%1.6%
Dec 202571.7%14.3%9.5%2.9%1.6%
Jan 202671.8%14.4%9.6%2.9%1.3%
Feb 202667.6%16.5%11%3.3%1.5%
Mar 202671.8%14.4%9.6%2.9%1.3%
Apr 202669.8%17.1%9.3%2.8%1.1%
May 202668.7%20.5%7.5%2.3%1.1%
Jun 202673.7%14.7%8%2.4%1.1%
Jul 202672%14.4%9.6%2.9%1.1%
Aug 202668.3%16.7%11.1%2.8%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Capterra

    68.3%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  2. 2.G2

    16.7%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.TrustRadius

    11.1%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Extole

    2.8%

    Held 4th. 1.3K estimated branded searches, -17.8% vs prior month. Share -0.1 points.

  5. 5.Influitive

    1%

    Held 5th. 500 estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among brand advocacy platforms worldwide?

In August 2026, Capterra was the most searched among brand advocacy platforms worldwide, with an estimated 33.1K branded searches and 68.3% estimated Share of Search within this set. G2 is in 2nd place, 51.6 percentage points behind at 16.7% Share of Search.

Global brand advocacy platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Capterra71.2% → 68.3%73.7%Jun 202667.6%Feb 20261st
G214.2% → 16.7%20.5%May 202614.2%Nov 20252nd
TrustRadius9.5% → 11.1%11.1%Aug 20267.5%May 20263rd
Extole3.4% → 2.8%3.5%Nov 20252.3%May 20264th
Influitive1.6% → 1%1.6%Dec 20251%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Capterra’s estimated Share of Search among brand advocacy platforms worldwide decreased from 71.2% to 68.3%.
  • Across the 11 months ending August 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide increased from 14.2% to 16.7%.
  • Across the 11 months ending August 2026, TrustRadius’ estimated Share of Search among brand advocacy platforms worldwide increased from 9.5% to 11.1%.
  • Across the 11 months ending August 2026, Extole’s estimated Share of Search among brand advocacy platforms worldwide decreased from 3.4% to 2.8%.
  • Across the 11 months ending August 2026, Influitive’s estimated Share of Search among brand advocacy platforms worldwide decreased from 1.6% to 1%.
  • Across the 11 months ending August 2026, Capterra’s estimated Share of Search among brand advocacy platforms worldwide peaked at 73.7% in June 2026 and was lowest at 67.6% in February 2026.
  • Across the 11 months ending August 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide peaked at 20.5% in May 2026 and was lowest at 14.2% in November 2025.
  • Across the 11 months ending August 2026, TrustRadius’ estimated Share of Search among brand advocacy platforms worldwide peaked at 11.1% in August 2026 and was lowest at 7.5% in May 2026.
  • Across the 11 months ending August 2026, Extole’s estimated Share of Search among brand advocacy platforms worldwide peaked at 3.5% in November 2025 and was lowest at 2.3% in May 2026.

How did search popularity change for brand advocacy platforms worldwide in August 2026?

  1. In August 2026, G2 gained estimated Share of Search among brand advocacy platforms worldwide, from 14.4% to 16.7%.

  2. In August 2026, TrustRadius gained estimated Share of Search among brand advocacy platforms worldwide, from 9.6% to 11.1%.

  3. In August 2026, Capterra lost estimated Share of Search among brand advocacy platforms worldwide, from 72% to 68.3%.

  4. Estimated monthly branded searches for Influitive worldwide fell 45.1% over 11 measured months, from 910 to 500 in August 2026.

  5. Estimated monthly branded searches for Extole worldwide fell 30.9% over 11 measured months, from 1.9K to 1.3K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free