Brandwave

Annex Cloud vs Yotpo:Which is more popular by branded search?

In August 2026, Yotpo had more branded searches than Annex Cloud among loyalty programme platforms worldwide. Yotpo was estimated to have 19.8K branded searches compared to Annex Cloud’s 390, and held a 70.4% Share of Search versus Annex Cloud’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among loyalty programme platforms worldwide in August 2026Which is more popular in search, Annex Cloud or Yotpo?
Annex Cloud1.4%390 searches
vs
Yotpo70.4%19.8K searches

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Which is more popular in search, Annex Cloud or Yotpo?

Compare the platforms used to run loyalty programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Annex Cloud and Yotpo among loyalty programme platforms worldwide, by month

Share of Search by month for Yotpo, Annex Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoLoyaltyLionPunchhSmile.ioAnnex Cloud
Oct 202571.5%12.6%8.7%5.1%2.1%
Nov 202571.2%11.8%8.6%6.3%2.1%
Dec 202572.3%11.4%8.9%5.7%1.8%
Jan 202668%13.7%10.3%6%2.1%
Feb 202668.3%13.7%10.3%6%1.7%
Mar 202668.4%12.2%10.2%7.6%1.7%
Apr 202675.8%10%7.2%5.2%1.8%
May 202671.3%12.1%8.8%6.4%1.5%
Jun 202673.2%10.7%8.9%5.8%1.5%
Jul 202674.1%9.8%8.9%5.8%1.5%
Aug 202670.4%10.3%10.3%7.5%1.4%
Sep 2026—————

How has the Annex Cloud and Yotpo comparison changed over the last 12 months?

How did search popularity change for loyalty programme platforms worldwide in August 2026?

  1. In August 2026, Yotpo lost estimated Share of Search among loyalty programme platforms worldwide, from 74.1% to 70.4%.

  2. Estimated monthly branded searches for Annex Cloud worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Annex Cloud’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Annex Cloud

1 branded search term

  • annex cloud

Yotpo

3 branded search terms

  • yotpo
  • yotpo product reviews
  • yotpo reviews

How the Brand Demand Index is measured

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