Brandwave

Loyalty program software:Which brands are most popular in search?

In August 2026, Yotpo was the most searched among loyalty program software worldwide, with an estimated 19.8K branded searches and 72.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yotpo72.1%
  2. LoyaltyLion10.6%
  3. Smile.io7.7%
  4. Antavo5.8%
  5. Stamped2.4%
  6. Annex Cloud1.4%

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Share of SearchLeaderboard

Compare the loyalty program software merchants run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among loyalty program software worldwide, by month

Share of Search by month for Yotpo, LoyaltyLion, Smile.io, Antavo, Stamped. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoLoyaltyLionSmile.ioAntavoStampedAnnex Cloud
Oct 202571.7%12.6%5.1%5.8%2.7%2.1%
Nov 202570.8%11.7%6.3%5.6%3.5%2.1%
Dec 202572.5%11.4%5.7%5.8%2.8%1.8%
Jan 202669.4%14%6.2%5.5%2.8%2.1%
Feb 202669.8%14%6.2%5.5%2.8%1.7%
Mar 202669.8%12.4%7.8%5.5%2.8%1.7%
Apr 202676.6%10.1%5.2%4%2.3%1.8%
May 202671.7%12.2%6.4%5.8%2.4%1.5%
Jun 202674.4%10.9%5.9%5%2.3%1.5%
Jul 202675.4%10%5.9%5%2.2%1.5%
Aug 202672.1%10.6%7.7%5.8%2.4%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Yotpo

    72.1%

    Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -3.3 points.

  2. 2.LoyaltyLion

    10.6%

    Held 2nd. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.6 points.

  3. 3.Smile.io

    7.7%

    Held 3rd. 2.1K estimated branded searches, +12.2% vs prior month. Share +1.8 points.

  4. 4.Antavo

    5.8%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Stamped

    2.4%

    Held 5th. 650 estimated branded searches, -8.5% vs prior month. Share +0.2 points.

  6. 6.Annex Cloud

    1.4%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among loyalty program software worldwide?

In August 2026, Yotpo was the most searched among loyalty program software worldwide, with an estimated 19.8K branded searches and 72.1% estimated Share of Search within this set. LoyaltyLion is in 2nd place, 61.5 percentage points behind at 10.6% Share of Search.

Global loyalty program software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yotpo71.7% → 72.1%76.6%Apr 202669.4%Jan 20261st
LoyaltyLion12.6% → 10.6%14%Feb 202610%Jul 20262nd
Smile.io5.1% → 7.7%7.8%Mar 20265.1%Oct 20254th → 3rd
Antavo5.8%5.8%Dec 20254%Apr 20263rd → 4th
Stamped2.7% → 2.4%3.5%Nov 20252.2%Jul 20265th
Annex Cloud2.1% → 1.4%2.1%Oct 20251.4%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty program software worldwide decreased from 12.6% to 10.6%.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty program software worldwide increased from 5.1% to 7.7%.
  • Across the 11 months ending August 2026, Annex Cloud’s estimated Share of Search among loyalty program software worldwide decreased from 2.1% to 1.4%.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among loyalty program software worldwide peaked at 76.6% in April 2026 and was lowest at 69.4% in January 2026.
  • Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty program software worldwide peaked at 14% in February 2026 and was lowest at 10% in July 2026.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty program software worldwide peaked at 7.8% in March 2026 and was lowest at 5.1% in October 2025.
  • Across the 11 months ending August 2026, Antavo’s estimated Share of Search among loyalty program software worldwide peaked at 5.8% in December 2025 and was lowest at 4% in April 2026.
  • Across the 11 months ending August 2026, Stamped’s estimated Share of Search among loyalty program software worldwide peaked at 3.5% in November 2025 and was lowest at 2.2% in July 2026.
  • Across the 11 months ending August 2026, Smile.io rose from 4th to 3rd among loyalty program software worldwide.
  • Across the 11 months ending August 2026, Antavo fell from 3rd to 4th among loyalty program software worldwide.
  • Across the 11 months ending August 2026, Yotpo and Stamped held steady: their estimated Share of Search among loyalty program software worldwide each moved less than 0.5 percentage points.

How did search popularity change for loyalty program software worldwide in August 2026?

  1. In August 2026, Smile.io gained estimated Share of Search among loyalty program software worldwide, from 5.9% to 7.7%.

  2. In August 2026, Antavo gained estimated Share of Search among loyalty program software worldwide, from 5% to 5.8%.

  3. In August 2026, LoyaltyLion gained estimated Share of Search among loyalty program software worldwide, from 10% to 10.6%.

  4. In August 2026, Yotpo lost estimated Share of Search among loyalty program software worldwide, from 75.4% to 72.1%.

  5. Estimated monthly branded searches for Annex Cloud worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

  6. Estimated monthly branded searches for Stamped worldwide fell 41.4% over 11 measured months, from 1.1K to 650 in August 2026.

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