How popular isSquare Loyalty?
In September 2026, people searched for Square Loyalty by name about 1,000 times worldwide, a 23.1% decrease from the previous year. These searches made up 2.9% of all global loyalty program software searches, placing Square Loyalty sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about loyalty program software, Square Loyalty appeared in all answers and was the third most recommended of the nine.
Square Loyalty is the sixth most searched of 9 competitors and the third most recommended in AI answers.
YotpoShare of searches 53%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Talon.OneShare of searches 15.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
LoyaltyLionShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
PunchhShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Square LoyaltyShare of searches 2.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top loyalty program software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square Loyalty appeared in all five answers. Square Loyalty is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Smile.io1st- Yotpo2nd
- Square Loyalty3rd
- LoyaltyLion4th
- Talon.One5th
Antavo6th- Punchh–
Annex Cloud–
Stamped–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square Loyalty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Talon.One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smile.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LoyaltyLion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Antavo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Punchh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Annex Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loyalty program software
5 answers
Asked ChatGPT
“Which loyalty program software should I use?”
Asked ChatGPT
“What are the best loyalty program software options?”
Asked ChatGPT
“What's the best loyalty program software for customer rewards?”
Searched Google, AI Overview
“loyalty program software”
Searched Google, AI Overview
“customer loyalty platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which loyalty program software compete with Square Loyalty?
Share of searches by month for Yotpo, Talon.One, LoyaltyLion, Punchh, Antavo, Square Loyalty, Smile.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yotpo | Talon.One | LoyaltyLion | Punchh | Antavo | Square Loyalty | Smile.io | Annex Cloud | Stamped |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 11.3% | 10.9% | 7.5% | 5% | 2.7% | 2.3% | 1.8% | 1.5% |
| Nov 2025 | 56.5% | 11.2% | 10.2% | 7.4% | 4.8% | 3.3% | 2.9% | 1.8% | 1.8% |
| Dec 2025 | 58.8% | 9.5% | 9.8% | 7.7% | 5% | 3.4% | 2.6% | 1.6% | 1.6% |
| Jan 2026 | 52.9% | 12.9% | 11.4% | 8.6% | 4.5% | 3.8% | 2.7% | 1.7% | 1.4% |
| Feb 2026 | 53.6% | 13% | 11.6% | 8.7% | 4.6% | 3.1% | 2.7% | 1.4% | 1.2% |
| Mar 2026 | 53.8% | 13.1% | 10.4% | 8.7% | 4.6% | 3.1% | 3.4% | 1.4% | 1.4% |
| Apr 2026 | 41.8% | 34.1% | 7.5% | 5.5% | 3% | 3.6% | 2% | 1.4% | 1.1% |
| May 2026 | 54.2% | 16.1% | 9.8% | 7.1% | 4.6% | 3.2% | 2.7% | 1.2% | 1.2% |
| Jun 2026 | 57.6% | 14% | 9.1% | 7.5% | 4.1% | 2.6% | 2.6% | 1.2% | 1.2% |
| Jul 2026 | 58.2% | 14.1% | 8.4% | 7.6% | 4.2% | 2.6% | 2.6% | 1.3% | 1% |
| Aug 2026 | 53.6% | 16% | 8.6% | 8.6% | 4.7% | 3% | 3.3% | 1.2% | 1.2% |
| Sep 2026 | 53% | 15.8% | 10% | 8.5% | 4.7% | 2.9% | 2.8% | 1.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 18.1K | 0% | -0.6 points | |
| 2, held 2nd | 15.8% | 5.4K | 0% | -0.2 points | |
| 3, held 3rd | 10% | 3.4K | +17.2% | +1.4 points | |
| 4, held 4th | 8.5% | 2.9K | 0% | -0.1 points | |
| 5, held 5th | 4.7% | 1.6K | 0% | 0 points | |
| 6, moved from 7th to 6th | 2.9% | 1K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.8% | 970 | -12.6% | -0.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.1% | 390 | 0% | 0 points | |
| 9, held 9th | 1.1% | 390 | 0% | 0 points |
1.
Yotpo53%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
15.8%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
10%
Held 3rd. 3.4K estimated branded searches, +17.2% vs prior month. Share +1.4 points.
4.
Punchh8.5%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Antavo4.7%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
2.9%
Moved from 7th to 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Smile.io2.8%
Moved from 6th to 7th. 970 estimated branded searches, -12.6% vs prior month. Share -0.4 points.
1.1%
Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
9.
Stamped1.1%
Held 9th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Square Loyalty and its closest rivals
Every comparison with Square Loyalty
8 comparisons
How has branded search demand for Square Loyalty changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Square Loyalty worldwide fell from 1.3K to 1K.
- Across the 12 months ending September 2026, Square Loyalty’s share of searches among loyalty program software worldwide peaked at 3.8% in January 2026 and was lowest at 2.6% in June 2026.
How did search popularity change for loyalty program software worldwide in September 2026?
6 changes
In September 2026, LoyaltyLion gained share of searches among loyalty program software worldwide, from 8.6% to 10%.
In September 2026, Yotpo lost share of searches among loyalty program software worldwide, from 53.6% to 53%.
In September 2026, Square Loyalty rose from 7th to 6th among loyalty program software worldwide.
In September 2026, Smile.io fell from 6th to 7th among loyalty program software worldwide.
Estimated monthly branded searches for Annex Cloud worldwide fell 55.7% over 12 measured months, from 880 to 390 in September 2026.
Estimated monthly branded searches for Stamped worldwide fell 45.8% over 12 measured months, from 720 to 390 in September 2026.
How are Square Loyalty’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Square Loyalty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- square loyalty
Who owns Square Loyalty?
Square Loyalty is owned by 
Block. Brandwave also tracks 
Afterpay, Square, Square for Restaurants and Square for Retail, owned by the same company, worldwide.
Do you work for Square Loyalty? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Square Loyalty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.