Smile.io vs Square Loyalty:Which is more popular?
In September 2026, Smile.io and Square Loyalty were level in searches among loyalty program software worldwide, with an estimated 970 versus 1K branded searches, at 2.8% and 2.9% of the total. When we asked ChatGPT and Google AI Overviews about loyalty program software, Square Loyalty appeared in all five answers and Smile.io in four. Smile.io was mentioned before Square Loyalty in four out of five answers.
Who do people search for more?
Square Loyalty and Smile.io are searched for about as often as each other.
Who does AI mention more?
Square Loyalty, mentioned in every answer we collected
Who does AI recommend more?
Smile.io, named ahead of Square Loyalty in 4 of 5 answers
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Top loyalty program software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square Loyalty appeared in all five answers. Smile.io was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smile.io was listed before Square Loyalty in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Smile.io1st
Yotpo2nd- Square Loyalty3rd
LoyaltyLion4th
Talon.One5th
Antavo6th
Punchh–
Annex Cloud–
Stamped–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square Loyalty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Talon.One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smile.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LoyaltyLion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Antavo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Punchh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Annex Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loyalty program software
5 answers
Asked ChatGPT
“Which loyalty program software should I use?”
Asked ChatGPT
“What are the best loyalty program software options?”
Asked ChatGPT
“What's the best loyalty program software for customer rewards?”
Searched Google, AI Overview
“loyalty program software”
Searched Google, AI Overview
“customer loyalty platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Smile.io or Square Loyalty more popular in search?
This chart shows how often people search Google for Smile.io and Square Loyalty by name. Each line represents a brand's share of searches for all nine loyalty program software we track, month by month, from English-language searches worldwide.
Share of searches by month for Square Loyalty, Smile.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yotpo | Talon.One | LoyaltyLion | Punchh | Antavo | Square Loyalty | Smile.io | Annex Cloud | Stamped |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 11.3% | 10.9% | 7.5% | 5% | 2.7% | 2.3% | 1.8% | 1.5% |
| Nov 2025 | 56.5% | 11.2% | 10.2% | 7.4% | 4.8% | 3.3% | 2.9% | 1.8% | 1.8% |
| Dec 2025 | 58.8% | 9.5% | 9.8% | 7.7% | 5% | 3.4% | 2.6% | 1.6% | 1.6% |
| Jan 2026 | 52.9% | 12.9% | 11.4% | 8.6% | 4.5% | 3.8% | 2.7% | 1.7% | 1.4% |
| Feb 2026 | 53.6% | 13% | 11.6% | 8.7% | 4.6% | 3.1% | 2.7% | 1.4% | 1.2% |
| Mar 2026 | 53.8% | 13.1% | 10.4% | 8.7% | 4.6% | 3.1% | 3.4% | 1.4% | 1.4% |
| Apr 2026 | 41.8% | 34.1% | 7.5% | 5.5% | 3% | 3.6% | 2% | 1.4% | 1.1% |
| May 2026 | 54.2% | 16.1% | 9.8% | 7.1% | 4.6% | 3.2% | 2.7% | 1.2% | 1.2% |
| Jun 2026 | 57.6% | 14% | 9.1% | 7.5% | 4.1% | 2.6% | 2.6% | 1.2% | 1.2% |
| Jul 2026 | 58.2% | 14.1% | 8.4% | 7.6% | 4.2% | 2.6% | 2.6% | 1.3% | 1% |
| Aug 2026 | 53.6% | 16% | 8.6% | 8.6% | 4.7% | 3% | 3.3% | 1.2% | 1.2% |
| Sep 2026 | 53% | 15.8% | 10% | 8.5% | 4.7% | 2.9% | 2.8% | 1.1% | 1.1% |
How has the Smile.io and Square Loyalty comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Smile.io took it in March 2026, Square Loyalty took it in April 2026, Smile.io took it in August 2026, Square Loyalty took it in September 2026.
- Across the 12 months ending September 2026, Smile.io’s share of searches among loyalty program software worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 970.
- Across the 12 months ending September 2026, Square Loyalty’s share of searches among loyalty program software worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for loyalty program software worldwide in September 2026?
2 changes
In September 2026, Square Loyalty rose from 7th to 6th among loyalty program software worldwide.
In September 2026, Smile.io fell from 6th to 7th among loyalty program software worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Smile.io’s and Square Loyalty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smile.io
3 branded search terms
- smile.io
- smile.io points
- smile.io rewards
Square Loyalty
1 branded search term
- square loyalty
Other head-to-heads among loyalty program software
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