Brandwave

How popular isSmile.io in search?

In August 2026, there were an estimated 1.1K branded searches for Smile.io worldwide which held steady over the last 11 months. Smile.io holds 11.3% estimated Share of Search among ecommerce loyalty platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Marsello38.2%
  2. LoyaltyLion29.6%
  3. Yotpo17.1%
  4. Smile.io11.3%
  5. Rivo3.8%
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Which ecommerce loyalty platforms compete with Smile.io?

Smile.io against ecommerce loyalty platforms worldwide, by month

Share of Search by month for Marsello, LoyaltyLion, Yotpo, Smile.io, Rivo. The figures are in the table below the chart.

View monthly share of search table
MonthMarselloLoyaltyLionYotpoSmile.ioRivo
Oct 202529.1%40.2%19.4%8.6%2.7%
Nov 202529.3%38.5%18.5%11%2.8%
Dec 202532.3%39.7%14.5%10.4%3.1%
Jan 202632%41%14.3%9.6%3.2%
Feb 202627.6%43.5%15.3%10.1%3.5%
Mar 202631.5%36.2%16.7%11.8%3.9%
Apr 202618.1%24%49.2%6.5%2.2%
May 202630.2%40.4%13.8%11.3%4.3%
Jun 202635.9%33.9%16.4%9.7%4.2%
Jul 202636.5%31.2%19%9.8%3.5%
Aug 202638.2%29.6%17.1%11.3%3.8%
Sep 2026—————

  1. 1.Marsello

    38.2%

    held 1st · 3.7K estimated branded searches · 0% vs prior month · +1.7 points

  2. 2.LoyaltyLion

    29.6%

    held 2nd · 2.9K estimated branded searches · -9.4% vs prior month · -1.6 points

  3. 3.Yotpo

    17.1%

    held 3rd · 1.7K estimated branded searches · -14.4% vs prior month · -2 points

  4. 4.Smile.io

    11.3%

    held 4th · 1.1K estimated branded searches · +11% vs prior month · +1.6 points

  5. 5.Rivo

    3.8%

    held 5th · 370 estimated branded searches · +2.8% vs prior month · +0.3 points

Compare search popularity between Smile.io and its closest rivals

How has branded search demand for Smile.io changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smile.io worldwide held steady at 1.1K.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 8.6% to 11.3%.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 11.8% in March 2026 and was lowest at 6.5% in April 2026.

How did search popularity change for ecommerce loyalty platforms worldwide in August 2026?

  1. In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 36.5% to 38.2%.

  2. In August 2026, Smile.io gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 9.8% to 11.3%.

  3. In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 19% to 17.1%.

  4. In August 2026, LoyaltyLion lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 31.2% to 29.6%.

How is Smile.io measured?

Brandwave collects information about searches that people make online using Smile.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smile io
  • smile.io
  • smile.io points
  • smile.io rewards

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How the Brand Demand Index is measured

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