Brandwave

Referral marketing platforms:Which brands are most popular in search?

In August 2026, Mention Me was the most searched among referral marketing platforms worldwide, with an estimated 5.5K branded searches and 48.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mention Me48.8%
  2. Talkable14.6%
  3. ReferralCandy12.5%
  4. Friendbuy12.2%
  5. Extole12%

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Share of SearchLeaderboard

Compare software for customer referral programs and measurable word-of-mouth growth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among referral marketing platforms worldwide, by month

Share of Search by month for Mention Me, Talkable, ReferralCandy, Friendbuy, Extole. The figures are in the table below the chart.

View monthly share of search table
MonthMention MeTalkableReferralCandyFriendbuyExtole
Oct 202530.5%20%24.8%8.6%16.1%
Nov 202534.5%17.7%23.1%9.7%15%
Dec 202530.6%19.6%25.5%10.6%13.7%
Jan 202643.6%15.3%19.8%8.3%12.9%
Feb 202675.9%6.5%8.5%3.5%5.6%
Mar 202658.4%11.2%14.7%6.1%9.6%
Apr 202650.5%14.4%14.9%7.8%12.3%
May 202651.4%14.7%15.3%8.2%10.3%
Jun 202646.4%16.2%14.2%12.1%11.2%
Jul 202646.5%13.8%14.3%11.5%13.8%
Aug 202648.8%14.6%12.5%12.2%12%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Mention Me

    48.8%

    held 1st · 5.5K estimated branded searches · -0.36% vs prior month · +2.2 points

  2. 2.Talkable

    14.6%

    moved from 4th to 2nd · 1.6K estimated branded searches · 0% vs prior month · +0.7 points

  3. 3.ReferralCandy

    12.5%

    moved from 2nd to 3rd · 1.4K estimated branded searches · -17.2% vs prior month · -1.8 points

  4. 4.Friendbuy

    12.2%

    moved from 5th to 4th · 1.4K estimated branded searches · +1.5% vs prior month · +0.8 points

  5. 5.Extole

    12%

    moved from 3rd to 5th · 1.3K estimated branded searches · -17.8% vs prior month · -1.9 points

Compare search popularity between leading brands

Which brand is most popular in search among referral marketing platforms worldwide?

In August 2026, Mention Me was the most searched among referral marketing platforms worldwide, with an estimated 5.5K branded searches and 48.8% estimated Share of Search within this set. Talkable is in 2nd place, 34.2 percentage points behind at 14.6% Share of Search.

Global referral marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mention Me30.5% → 48.8%75.9%Feb 202630.5%Oct 20251st
Talkable20% → 14.6%20%Oct 20256.5%Feb 20263rd → 2nd
ReferralCandy24.8% → 12.5%25.5%Dec 20258.5%Feb 20262nd → 3rd
Friendbuy8.6% → 12.2%12.2%Aug 20263.5%Feb 20265th → 4th
Extole16.1% → 12%16.1%Oct 20255.6%Feb 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mention Me’s estimated Share of Search among referral marketing platforms worldwide increased from 30.5% to 48.8%.
  • Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral marketing platforms worldwide decreased from 20% to 14.6%.
  • Across the 11 months ending August 2026, ReferralCandy’s estimated Share of Search among referral marketing platforms worldwide decreased from 24.8% to 12.5%.
  • Across the 11 months ending August 2026, Friendbuy’s estimated Share of Search among referral marketing platforms worldwide increased from 8.6% to 12.2%.
  • Across the 11 months ending August 2026, Extole’s estimated Share of Search among referral marketing platforms worldwide decreased from 16.1% to 12%.
  • Across the 11 months ending August 2026, Mention Me’s estimated Share of Search among referral marketing platforms worldwide peaked at 75.9% in February 2026 and was lowest at 30.5% in October 2025.
  • Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral marketing platforms worldwide peaked at 20% in October 2025 and was lowest at 6.5% in February 2026.
  • Across the 11 months ending August 2026, ReferralCandy’s estimated Share of Search among referral marketing platforms worldwide peaked at 25.5% in December 2025 and was lowest at 8.5% in February 2026.
  • Across the 11 months ending August 2026, Friendbuy’s estimated Share of Search among referral marketing platforms worldwide peaked at 12.2% in August 2026 and was lowest at 3.5% in February 2026.
  • Across the 11 months ending August 2026, Extole’s estimated Share of Search among referral marketing platforms worldwide peaked at 16.1% in October 2025 and was lowest at 5.6% in February 2026.
  • Across the 11 months ending August 2026, Talkable rose from 3rd to 2nd among referral marketing platforms worldwide.
  • Across the 11 months ending August 2026, ReferralCandy fell from 2nd to 3rd among referral marketing platforms worldwide.
  • Across the 11 months ending August 2026, Friendbuy rose from 5th to 4th among referral marketing platforms worldwide.
  • Across the 11 months ending August 2026, Extole fell from 4th to 5th among referral marketing platforms worldwide.

How did search popularity change for referral marketing platforms worldwide in August 2026?

  1. In August 2026, Talkable overtook Extole to rank 2nd among referral marketing platforms worldwide, at 14.6%.

  2. In August 2026, Friendbuy overtook Extole to rank 4th among referral marketing platforms worldwide, at 12.2%.

  3. In August 2026, Mention Me gained estimated Share of Search among referral marketing platforms worldwide, from 46.5% to 48.8%.

  4. In August 2026, Extole lost estimated Share of Search among referral marketing platforms worldwide, from 13.8% to 12%.

  5. In August 2026, ReferralCandy lost estimated Share of Search among referral marketing platforms worldwide, from 14.3% to 12.5%.

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