Annex Cloud vs Smile.io:Which is more popular by branded search?
In August 2026, Smile.io had more branded searches than Annex Cloud among loyalty programme platforms worldwide. Smile.io was estimated to have 2.1K branded searches compared to Annex Cloud’s 390, and held a 7.5% Share of Search versus Annex Cloud’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Annex Cloud or Smile.io?
Compare the platforms used to run loyalty programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smile.io, Annex Cloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | LoyaltyLion | Punchh | Smile.io | Annex Cloud |
|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 12.6% | 8.7% | 5.1% | 2.1% |
| Nov 2025 | 71.2% | 11.8% | 8.6% | 6.3% | 2.1% |
| Dec 2025 | 72.3% | 11.4% | 8.9% | 5.7% | 1.8% |
| Jan 2026 | 68% | 13.7% | 10.3% | 6% | 2.1% |
| Feb 2026 | 68.3% | 13.7% | 10.3% | 6% | 1.7% |
| Mar 2026 | 68.4% | 12.2% | 10.2% | 7.6% | 1.7% |
| Apr 2026 | 75.8% | 10% | 7.2% | 5.2% | 1.8% |
| May 2026 | 71.3% | 12.1% | 8.8% | 6.4% | 1.5% |
| Jun 2026 | 73.2% | 10.7% | 8.9% | 5.8% | 1.5% |
| Jul 2026 | 74.1% | 9.8% | 8.9% | 5.8% | 1.5% |
| Aug 2026 | 70.4% | 10.3% | 10.3% | 7.5% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Annex Cloud and Smile.io comparison changed over the last 12 months?
3 findings
- Smile.io was ahead of Annex Cloud in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Annex Cloud’s estimated Share of Search among loyalty programme platforms worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 880 to 390.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty programme platforms worldwide moved from 5.1% to 7.5%, and its estimated monthly branded searches held steady at 2.1K.
How did search popularity change for loyalty programme platforms worldwide in August 2026?
2 changes
In August 2026, Smile.io gained estimated Share of Search among loyalty programme platforms worldwide, from 5.8% to 7.5%.
Estimated monthly branded searches for Annex Cloud worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Annex Cloud’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Annex Cloud
1 branded search term
- annex cloud
Smile.io
4 branded search terms
- smile io
- smile.io
- smile.io points
- smile.io rewards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.