Smile.io vs Talkable:Which is more popular by branded search?
In August 2026, Smile.io had more branded searches than Talkable among referral programme platforms worldwide. Smile.io was estimated to have 2.1K branded searches compared to Talkable’s 1.6K, and held a 7.4% Share of Search versus Talkable’s 5.7%. These are worldwide searches for English-language branded terms.
Follow Smile.io vs Talkable and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Smile.io or Talkable?
Compare the platforms used to run customer referral programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smile.io, Talkable. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | Ambassador | Smile.io | Talkable | ReferralCandy |
|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 8.8% | 5.2% | 5.9% | 7.4% |
| Nov 2025 | 71.8% | 8.6% | 6.4% | 5.7% | 7.4% |
| Dec 2025 | 72% | 8.9% | 5.7% | 5.9% | 7.6% |
| Jan 2026 | 70.2% | 10.6% | 6.2% | 5.7% | 7.3% |
| Feb 2026 | 71.7% | 8.7% | 6.3% | 5.7% | 7.5% |
| Mar 2026 | 69.3% | 10.3% | 7.7% | 5.5% | 7.2% |
| Apr 2026 | 76% | 9% | 5.2% | 4.8% | 5% |
| May 2026 | 72.5% | 8.9% | 6.5% | 5.9% | 6.2% |
| Jun 2026 | 72.5% | 10.9% | 5.7% | 5.8% | 5.1% |
| Jul 2026 | 73.3% | 10.9% | 5.7% | 4.9% | 5.1% |
| Aug 2026 | 69.3% | 12.6% | 7.4% | 5.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Smile.io and Talkable comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Smile.io took it in November 2025, Talkable took it in December 2025, Smile.io took it in January 2026, Talkable took it in June 2026, Smile.io took it in July 2026.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among referral programme platforms worldwide moved from 5.2% to 7.4%, and its estimated monthly branded searches held steady at 2.1K.
- Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral programme platforms worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for referral programme platforms worldwide in August 2026?
2 changes
In August 2026, Talkable overtook ReferralCandy to rank 4th among referral programme platforms worldwide, at 5.7%.
In August 2026, Smile.io gained estimated Share of Search among referral programme platforms worldwide, from 5.7% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Smile.io’s and Talkable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.