Brandwave

How popular isTalkable in search?

In August 2026, there were an estimated 1.6K branded searches for Talkable worldwide which is down 32.4% over the last 11 months. Talkable holds 14.6% estimated Share of Search among referral marketing platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mention Me48.8%
  2. Talkable14.6%
  3. ReferralCandy12.5%
  4. Friendbuy12.2%
  5. Extole12%
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Which referral marketing platforms compete with Talkable?

Talkable against referral marketing platforms worldwide, by month

Share of Search by month for Mention Me, Talkable, ReferralCandy, Friendbuy, Extole. The figures are in the table below the chart.

View monthly share of search table
MonthMention MeTalkableReferralCandyFriendbuyExtole
Oct 202530.5%20%24.8%8.6%16.1%
Nov 202534.5%17.7%23.1%9.7%15%
Dec 202530.6%19.6%25.5%10.6%13.7%
Jan 202643.6%15.3%19.8%8.3%12.9%
Feb 202675.9%6.5%8.5%3.5%5.6%
Mar 202658.4%11.2%14.7%6.1%9.6%
Apr 202650.5%14.4%14.9%7.8%12.3%
May 202651.4%14.7%15.3%8.2%10.3%
Jun 202646.4%16.2%14.2%12.1%11.2%
Jul 202646.5%13.8%14.3%11.5%13.8%
Aug 202648.8%14.6%12.5%12.2%12%
Sep 2026—————
  1. 1.Mention Me

    48.8%

    held 1st · 5.5K estimated branded searches · -0.36% vs prior month · +2.2 points

  2. 2.Talkable

    14.6%

    moved from 4th to 2nd · 1.6K estimated branded searches · 0% vs prior month · +0.7 points

  3. moved from 2nd to 3rd · 1.4K estimated branded searches · -17.2% vs prior month · -1.8 points

  4. 4.Friendbuy

    12.2%

    moved from 5th to 4th · 1.4K estimated branded searches · +1.5% vs prior month · +0.8 points

  5. 5.Extole

    12%

    moved from 3rd to 5th · 1.3K estimated branded searches · -17.8% vs prior month · -1.9 points

Compare search popularity between Talkable and its closest rivals

How has branded search demand for Talkable changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Talkable worldwide fell from 2.4K to 1.6K.
  • Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral marketing platforms worldwide decreased from 20% to 14.6%.
  • Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral marketing platforms worldwide peaked at 20% in October 2025 and was lowest at 6.5% in February 2026.
  • Across the 11 months ending August 2026, Talkable rose from 3rd to 2nd among referral marketing platforms worldwide.

How did search popularity change for referral marketing platforms worldwide in August 2026?

  1. In August 2026, Talkable overtook Extole to rank 2nd among referral marketing platforms worldwide, at 14.6%.

  2. In August 2026, Friendbuy overtook Extole to rank 4th among referral marketing platforms worldwide, at 12.2%.

  3. In August 2026, Mention Me gained estimated Share of Search among referral marketing platforms worldwide, from 46.5% to 48.8%.

  4. In August 2026, Extole lost estimated Share of Search among referral marketing platforms worldwide, from 13.8% to 12%.

  5. In August 2026, ReferralCandy lost estimated Share of Search among referral marketing platforms worldwide, from 14.3% to 12.5%.

How is Talkable measured?

Brandwave collects information about searches that people make online using Talkable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • talkable
  • talkable.com

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How the Brand Demand Index is measured

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Is Talkable your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.