Friendbuy vs Talkable:Which is more popular by branded search?
In August 2026, Talkable had more branded searches than Friendbuy among referral marketing platforms worldwide. Talkable was estimated to have 1.6K branded searches compared to Friendbuy’s 1.4K, and held a 14.6% Share of Search versus Friendbuy’s 12.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Friendbuy or Talkable?
Compare software for customer referral programs and measurable word-of-mouth growth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Talkable, Friendbuy. The figures are in the table below the chart.
View monthly share of search table
| Month | Mention Me | Talkable | ReferralCandy | Friendbuy | Extole |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 20% | 24.8% | 8.6% | 16.1% |
| Nov 2025 | 34.5% | 17.7% | 23.1% | 9.7% | 15% |
| Dec 2025 | 30.6% | 19.6% | 25.5% | 10.6% | 13.7% |
| Jan 2026 | 43.6% | 15.3% | 19.8% | 8.3% | 12.9% |
| Feb 2026 | 75.9% | 6.5% | 8.5% | 3.5% | 5.6% |
| Mar 2026 | 58.4% | 11.2% | 14.7% | 6.1% | 9.6% |
| Apr 2026 | 50.5% | 14.4% | 14.9% | 7.8% | 12.3% |
| May 2026 | 51.4% | 14.7% | 15.3% | 8.2% | 10.3% |
| Jun 2026 | 46.4% | 16.2% | 14.2% | 12.1% | 11.2% |
| Jul 2026 | 46.5% | 13.8% | 14.3% | 11.5% | 13.8% |
| Aug 2026 | 48.8% | 14.6% | 12.5% | 12.2% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Friendbuy and Talkable comparison changed over the last 12 months?
3 findings
- Talkable was ahead of Friendbuy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Friendbuy’s estimated Share of Search among referral marketing platforms worldwide moved from 8.6% to 12.2%, and its estimated monthly branded searches moved from 1K to 1.4K.
- Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral marketing platforms worldwide moved from 20% to 14.6%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for referral marketing platforms worldwide in August 2026?
2 changes
In August 2026, Talkable overtook Extole to rank 2nd among referral marketing platforms worldwide, at 14.6%.
In August 2026, Friendbuy overtook Extole to rank 4th among referral marketing platforms worldwide, at 12.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Friendbuy’s and Talkable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.