Talkable vs Yotpo:Which is more popular by branded search?
In August 2026, Yotpo had more branded searches than Talkable among referral programme platforms worldwide. Yotpo was estimated to have 19.8K branded searches compared to Talkable’s 1.6K, and held a 69.3% Share of Search versus Talkable’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Talkable or Yotpo?
Compare the platforms used to run customer referral programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yotpo, Talkable. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | Ambassador | Smile.io | Talkable | ReferralCandy |
|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 8.8% | 5.2% | 5.9% | 7.4% |
| Nov 2025 | 71.8% | 8.6% | 6.4% | 5.7% | 7.4% |
| Dec 2025 | 72% | 8.9% | 5.7% | 5.9% | 7.6% |
| Jan 2026 | 70.2% | 10.6% | 6.2% | 5.7% | 7.3% |
| Feb 2026 | 71.7% | 8.7% | 6.3% | 5.7% | 7.5% |
| Mar 2026 | 69.3% | 10.3% | 7.7% | 5.5% | 7.2% |
| Apr 2026 | 76% | 9% | 5.2% | 4.8% | 5% |
| May 2026 | 72.5% | 8.9% | 6.5% | 5.9% | 6.2% |
| Jun 2026 | 72.5% | 10.9% | 5.7% | 5.8% | 5.1% |
| Jul 2026 | 73.3% | 10.9% | 5.7% | 4.9% | 5.1% |
| Aug 2026 | 69.3% | 12.6% | 7.4% | 5.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Talkable and Yotpo comparison changed over the last 12 months?
3 findings
- Yotpo was ahead of Talkable in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral programme platforms worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among referral programme platforms worldwide moved from 72.7% to 69.3%, and its estimated monthly branded searches moved from 29.6K to 19.8K.
How did search popularity change for referral programme platforms worldwide in August 2026?
2 changes
In August 2026, Talkable overtook ReferralCandy to rank 4th among referral programme platforms worldwide, at 5.7%.
In August 2026, Yotpo lost estimated Share of Search among referral programme platforms worldwide, from 73.3% to 69.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Talkable’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.