Smile.io vs Talon.One:Which is more popular?
In September 2026, Talon.One had more branded searches than Smile.io among loyalty program software worldwide. Talon.One had about 5,400 branded searches, while Smile.io had 970. Talon.One made up 15.8% of all loyalty program software searches we track, and Smile.io accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about loyalty program software, Smile.io and Talon.One each appeared in four of the five answers. Smile.io was mentioned before Talon.One in every answer that named either.
Who do people search for more?
Talon.One, about 6 searches for every 1 for Smile.io
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Smile.io, named ahead of Talon.One in 4 of 4 answers
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Top loyalty program software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smile.io and Talon.One were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smile.io was listed before Talon.One in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Smile.io1st
Yotpo2nd
Square Loyalty3rd
LoyaltyLion4th- Talon.One5th
Antavo6th
Punchh–
Annex Cloud–
Stamped–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square Loyalty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Talon.One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smile.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LoyaltyLion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Antavo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Punchh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Annex Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loyalty program software
5 answers
Asked ChatGPT
“Which loyalty program software should I use?”
Asked ChatGPT
“What are the best loyalty program software options?”
Asked ChatGPT
“What's the best loyalty program software for customer rewards?”
Searched Google, AI Overview
“loyalty program software”
Searched Google, AI Overview
“customer loyalty platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Smile.io or Talon.One more popular in search?
This chart shows how often people search Google for Smile.io and Talon.One by name. Each line represents a brand's share of searches for all nine loyalty program software we track, month by month, from English-language searches worldwide.
Share of searches by month for Talon.One, Smile.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yotpo | Talon.One | LoyaltyLion | Punchh | Antavo | Square Loyalty | Smile.io | Annex Cloud | Stamped |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 11.3% | 10.9% | 7.5% | 5% | 2.7% | 2.3% | 1.8% | 1.5% |
| Nov 2025 | 56.5% | 11.2% | 10.2% | 7.4% | 4.8% | 3.3% | 2.9% | 1.8% | 1.8% |
| Dec 2025 | 58.8% | 9.5% | 9.8% | 7.7% | 5% | 3.4% | 2.6% | 1.6% | 1.6% |
| Jan 2026 | 52.9% | 12.9% | 11.4% | 8.6% | 4.5% | 3.8% | 2.7% | 1.7% | 1.4% |
| Feb 2026 | 53.6% | 13% | 11.6% | 8.7% | 4.6% | 3.1% | 2.7% | 1.4% | 1.2% |
| Mar 2026 | 53.8% | 13.1% | 10.4% | 8.7% | 4.6% | 3.1% | 3.4% | 1.4% | 1.4% |
| Apr 2026 | 41.8% | 34.1% | 7.5% | 5.5% | 3% | 3.6% | 2% | 1.4% | 1.1% |
| May 2026 | 54.2% | 16.1% | 9.8% | 7.1% | 4.6% | 3.2% | 2.7% | 1.2% | 1.2% |
| Jun 2026 | 57.6% | 14% | 9.1% | 7.5% | 4.1% | 2.6% | 2.6% | 1.2% | 1.2% |
| Jul 2026 | 58.2% | 14.1% | 8.4% | 7.6% | 4.2% | 2.6% | 2.6% | 1.3% | 1% |
| Aug 2026 | 53.6% | 16% | 8.6% | 8.6% | 4.7% | 3% | 3.3% | 1.2% | 1.2% |
| Sep 2026 | 53% | 15.8% | 10% | 8.5% | 4.7% | 2.9% | 2.8% | 1.1% | 1.1% |
How has the Smile.io and Talon.One comparison changed over the last 12 months?
3 findings
- Talon.One was ahead of Smile.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smile.io’s share of searches among loyalty program software worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 970.
- Across the 12 months ending September 2026, Talon.One’s share of searches among loyalty program software worldwide moved from 11.3% to 15.8%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for loyalty program software worldwide in September 2026?
1 change
In September 2026, Smile.io fell from 6th to 7th among loyalty program software worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Smile.io’s and Talon.One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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