Brandwave

Ecommerce loyalty platforms:Which brands are most popular in search?

In August 2026, Marsello was the most searched among ecommerce loyalty platforms worldwide, with an estimated 3.7K branded searches and 38.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Marsello38.2%
  2. LoyaltyLion29.6%
  3. Yotpo17.1%
  4. Smile.io11.3%
  5. Rivo3.8%

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Share of SearchLeaderboard

Compare customer loyalty and rewards platforms for online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ecommerce loyalty platforms worldwide, by month

Share of Search by month for Marsello, LoyaltyLion, Yotpo, Smile.io, Rivo. The figures are in the table below the chart.

View monthly share of search table
MonthMarselloLoyaltyLionYotpoSmile.ioRivo
Oct 202529.1%40.2%19.4%8.6%2.7%
Nov 202529.3%38.5%18.5%11%2.8%
Dec 202532.3%39.7%14.5%10.4%3.1%
Jan 202632%41%14.3%9.6%3.2%
Feb 202627.6%43.5%15.3%10.1%3.5%
Mar 202631.5%36.2%16.7%11.8%3.9%
Apr 202618.1%24%49.2%6.5%2.2%
May 202630.2%40.4%13.8%11.3%4.3%
Jun 202635.9%33.9%16.4%9.7%4.2%
Jul 202636.5%31.2%19%9.8%3.5%
Aug 202638.2%29.6%17.1%11.3%3.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Marsello

    38.2%

    held 1st · 3.7K estimated branded searches · 0% vs prior month · +1.7 points

  2. 2.LoyaltyLion

    29.6%

    held 2nd · 2.9K estimated branded searches · -9.4% vs prior month · -1.6 points

  3. 3.Yotpo

    17.1%

    held 3rd · 1.7K estimated branded searches · -14.4% vs prior month · -2 points

  4. 4.Smile.io

    11.3%

    held 4th · 1.1K estimated branded searches · +11% vs prior month · +1.6 points

  5. 5.Rivo

    3.8%

    held 5th · 370 estimated branded searches · +2.8% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among ecommerce loyalty platforms worldwide?

In August 2026, Marsello was the most searched among ecommerce loyalty platforms worldwide, with an estimated 3.7K branded searches and 38.2% estimated Share of Search within this set. LoyaltyLion is in 2nd place, 8.6 percentage points behind at 29.6% Share of Search.

Global ecommerce loyalty platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Marsello29.1% → 38.2%38.2%Aug 202618.1%Apr 20262nd → 1st
LoyaltyLion40.2% → 29.6%43.5%Feb 202624%Apr 20261st → 2nd
Yotpo19.4% → 17.1%49.2%Apr 202613.8%May 20263rd
Smile.io8.6% → 11.3%11.8%Mar 20266.5%Apr 20264th
Rivo2.7% → 3.8%4.3%May 20262.2%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 29.1% to 38.2%.
  • Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty platforms worldwide decreased from 40.2% to 29.6%.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty platforms worldwide decreased from 19.4% to 17.1%.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 8.6% to 11.3%.
  • Across the 11 months ending August 2026, Rivo’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 2.7% to 3.8%.
  • Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 38.2% in August 2026 and was lowest at 18.1% in April 2026.
  • Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 43.5% in February 2026 and was lowest at 24% in April 2026.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 49.2% in April 2026 and was lowest at 13.8% in May 2026.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 11.8% in March 2026 and was lowest at 6.5% in April 2026.
  • Across the 11 months ending August 2026, Rivo’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 4.3% in May 2026 and was lowest at 2.2% in April 2026.
  • Across the 11 months ending August 2026, Marsello rose from 2nd to 1st among ecommerce loyalty platforms worldwide.
  • Across the 11 months ending August 2026, LoyaltyLion fell from 1st to 2nd among ecommerce loyalty platforms worldwide.

How did search popularity change for ecommerce loyalty platforms worldwide in August 2026?

  1. In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 36.5% to 38.2%.

  2. In August 2026, Smile.io gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 9.8% to 11.3%.

  3. In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 19% to 17.1%.

  4. In August 2026, LoyaltyLion lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 31.2% to 29.6%.

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