How popular isLoyaltyLion in search?
In August 2026, there were an estimated 2.9K branded searches for LoyaltyLion worldwide which is down 44.2% over the last 11 months. LoyaltyLion holds 10% estimated Share of Search among ecommerce loyalty platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow LoyaltyLion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which ecommerce loyalty platforms compete with LoyaltyLion?
Share of Search by month for Yotpo, Marsello, LoyaltyLion, Smile.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | Marsello | LoyaltyLion | Smile.io | Rivo |
|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 9.2% | 12.7% | 5.1% | 0.85% |
| Nov 2025 | 71.8% | 9.1% | 11.9% | 6.4% | 0.86% |
| Dec 2025 | 72.7% | 9.3% | 11.4% | 5.7% | 0.9% |
| Jan 2026 | 68.4% | 10.7% | 13.8% | 6.1% | 1.1% |
| Feb 2026 | 69.8% | 8.9% | 14% | 6.2% | 1.1% |
| Mar 2026 | 68.4% | 10.6% | 12.2% | 7.6% | 1.3% |
| Apr 2026 | 76.3% | 7.6% | 10% | 5.2% | 0.93% |
| May 2026 | 71.2% | 9% | 12.1% | 6.4% | 1.3% |
| Jun 2026 | 71.5% | 11.1% | 10.5% | 5.6% | 1.3% |
| Jul 2026 | 72.5% | 11.2% | 9.6% | 5.6% | 1.1% |
| Aug 2026 | 68.4% | 12.9% | 10% | 7.3% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.4% | 19.8K | -18.1% | -4 points | |
| 2, held 2nd | 12.9% | 3.7K | 0% | +1.7 points | |
| 3, held 3rd | 10% | 2.9K | -9.4% | +0.4 points | |
| 4, held 4th | 7.3% | 2.1K | +12.2% | +1.7 points | |
| 5, held 5th | 1.3% | 370 | +2.8% | +0.2 points |
1.
Yotpo68.4%
Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -4 points.
2.
Marsello12.9%
Held 2nd. 3.7K estimated branded searches, 0% vs prior month. Share +1.7 points.
10%
Held 3rd. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.4 points.
4.
Smile.io7.3%
Held 4th. 2.1K estimated branded searches, +12.2% vs prior month. Share +1.7 points.
5.
Rivo1.3%
Held 5th. 370 estimated branded searches, +2.8% vs prior month. Share +0.2 points.
Compare search popularity between LoyaltyLion and its closest rivals
How has branded search demand for LoyaltyLion changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LoyaltyLion worldwide fell from 5.2K to 2.9K.
- Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty platforms worldwide decreased from 12.7% to 10%.
- Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 14% in February 2026 and was lowest at 9.6% in July 2026.
- Across the 11 months ending August 2026, LoyaltyLion fell from 2nd to 3rd among ecommerce loyalty platforms worldwide.
How did search popularity change for ecommerce loyalty platforms worldwide in August 2026?
4 changes

In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 11.2% to 12.9%.

In August 2026, Smile.io gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 5.6% to 7.3%.

In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 72.5% to 68.4%.

Estimated monthly branded searches for LoyaltyLion worldwide fell 44.2% over 11 measured months, from 5.2K to 2.9K in August 2026.
Where does LoyaltyLion compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ecommerce loyalty platforms | 3rd of 5 | 10% | Shown above |
| Loyalty programme platforms | 2nd of 5 | 10.3% | Show ranking |
| Loyalty program software | 2nd of 6 | 10.6% | Show ranking |
How is LoyaltyLion measured?
Brandwave collects information about searches that people make online using LoyaltyLion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- loyalty lion
- loyaltylion
Do you work for LoyaltyLion? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is LoyaltyLion your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.