LoyaltyLion vs Square Loyalty:Which is more popular?
In September 2026, LoyaltyLion had more branded searches than Square Loyalty among loyalty program software worldwide. LoyaltyLion had about 3,400 branded searches, while Square Loyalty had 1,000. LoyaltyLion made up 10% of all loyalty program software searches we track, and Square Loyalty accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about loyalty program software, Square Loyalty appeared in all five answers and LoyaltyLion in three. LoyaltyLion was mentioned before Square Loyalty in three out of five answers.
Who do people search for more?
LoyaltyLion, about 3 searches for every 1 for Square Loyalty
Who does AI mention more?
Square Loyalty, mentioned in every answer we collected
Who does AI recommend more?
LoyaltyLion, named ahead of Square Loyalty in 3 of 5 answers
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Top loyalty program software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square Loyalty appeared in all five answers. LoyaltyLion was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LoyaltyLion was listed before Square Loyalty in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Smile.io1st
Yotpo2nd- Square Loyalty3rd
- LoyaltyLion4th
Talon.One5th
Antavo6th
Punchh–
Annex Cloud–
Stamped–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square Loyalty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Talon.One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smile.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LoyaltyLion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Antavo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Punchh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Annex Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loyalty program software
5 answers
Asked ChatGPT
“Which loyalty program software should I use?”
Asked ChatGPT
“What are the best loyalty program software options?”
Asked ChatGPT
“What's the best loyalty program software for customer rewards?”
Searched Google, AI Overview
“loyalty program software”
Searched Google, AI Overview
“customer loyalty platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is LoyaltyLion or Square Loyalty more popular in search?
This chart shows how often people search Google for LoyaltyLion and Square Loyalty by name. Each line represents a brand's share of searches for all nine loyalty program software we track, month by month, from English-language searches worldwide.
Share of searches by month for LoyaltyLion, Square Loyalty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yotpo | Talon.One | LoyaltyLion | Punchh | Antavo | Square Loyalty | Smile.io | Annex Cloud | Stamped |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 11.3% | 10.9% | 7.5% | 5% | 2.7% | 2.3% | 1.8% | 1.5% |
| Nov 2025 | 56.5% | 11.2% | 10.2% | 7.4% | 4.8% | 3.3% | 2.9% | 1.8% | 1.8% |
| Dec 2025 | 58.8% | 9.5% | 9.8% | 7.7% | 5% | 3.4% | 2.6% | 1.6% | 1.6% |
| Jan 2026 | 52.9% | 12.9% | 11.4% | 8.6% | 4.5% | 3.8% | 2.7% | 1.7% | 1.4% |
| Feb 2026 | 53.6% | 13% | 11.6% | 8.7% | 4.6% | 3.1% | 2.7% | 1.4% | 1.2% |
| Mar 2026 | 53.8% | 13.1% | 10.4% | 8.7% | 4.6% | 3.1% | 3.4% | 1.4% | 1.4% |
| Apr 2026 | 41.8% | 34.1% | 7.5% | 5.5% | 3% | 3.6% | 2% | 1.4% | 1.1% |
| May 2026 | 54.2% | 16.1% | 9.8% | 7.1% | 4.6% | 3.2% | 2.7% | 1.2% | 1.2% |
| Jun 2026 | 57.6% | 14% | 9.1% | 7.5% | 4.1% | 2.6% | 2.6% | 1.2% | 1.2% |
| Jul 2026 | 58.2% | 14.1% | 8.4% | 7.6% | 4.2% | 2.6% | 2.6% | 1.3% | 1% |
| Aug 2026 | 53.6% | 16% | 8.6% | 8.6% | 4.7% | 3% | 3.3% | 1.2% | 1.2% |
| Sep 2026 | 53% | 15.8% | 10% | 8.5% | 4.7% | 2.9% | 2.8% | 1.1% | 1.1% |
How has the LoyaltyLion and Square Loyalty comparison changed over the last 12 months?
3 findings
- LoyaltyLion was ahead of Square Loyalty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LoyaltyLion’s share of searches among loyalty program software worldwide moved from 10.9% to 10%, and its estimated monthly branded searches moved from 5.2K to 3.4K.
- Across the 12 months ending September 2026, Square Loyalty’s share of searches among loyalty program software worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for loyalty program software worldwide in September 2026?
2 changes
In September 2026, LoyaltyLion gained share of searches among loyalty program software worldwide, from 8.6% to 10%.
In September 2026, Square Loyalty rose from 7th to 6th among loyalty program software worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LoyaltyLion’s and Square Loyalty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LoyaltyLion
2 branded search terms
- loyalty lion
- loyaltylion
Square Loyalty
1 branded search term
- square loyalty
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