Brandwave

Growave vs LoyaltyLion:Which is more popular?

In September 2026, LoyaltyLion had more branded searches than Growave among ecommerce loyalty platforms worldwide. LoyaltyLion had about 3,400 branded searches, while Growave had 1,000. LoyaltyLion made up 12% of all ecommerce loyalty platform searches we track, and Growave accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about ecommerce loyalty platforms, LoyaltyLion appeared in all five answers and Growave in none.

Among ecommerce loyalty platforms worldwide in September 2026

Who do people search for more?

LoyaltyLion, about 3 searches for every 1 for Growave

LoyaltyLion 3.4K searchesGrowave 1K searches

Who does AI mention more?

LoyaltyLion, mentioned in every answer we collected

LoyaltyLion in 5 of 5Growave in 0 of 5

Who does AI recommend more?

LoyaltyLion, the only one of the two named

LoyaltyLion first in 5Growave never named

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Top ecommerce loyalty platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LoyaltyLion appeared in all five answers. Growave did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smile.io1st
  2. LoyaltyLion2nd
  3. Yotpo3rd
  4. Rivo4th
  5. Marsello5th
  6. Growave–
  7. BON Loyalty–
  8. Stamped–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LoyaltyLion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smile.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rivo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marsello1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Growave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BON Loyalty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce loyalty platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Growave or LoyaltyLion more popular in search?

This chart shows how often people search Google for Growave and LoyaltyLion by name. Each line represents a brand's share of searches for all eight ecommerce loyalty platforms we track, month by month, from English-language searches worldwide.

Growave and LoyaltyLion among ecommerce loyalty platforms worldwide, by month

Share of searches by month for LoyaltyLion, Growave. The figures are in the table below the chart.

View monthly share of searches table
MonthYotpoMarselloLoyaltyLionGrowaveSmile.ioBON LoyaltyStampedRivo
Oct 202567%9.3%12.9%4%2.7%1.5%1.8%0.87%
Nov 202566.9%9.2%12.1%3.9%3.4%1.4%2.2%0.87%
Dec 202568.2%9.3%11.4%4%3%1.5%1.8%0.89%
Jan 202663.6%10.7%13.8%4.6%3.2%1.4%1.7%1.1%
Feb 202665.7%9%14.2%3.8%3.3%1.4%1.4%1.2%
Mar 202664.2%10.8%12.4%3.8%4%1.7%1.7%1.3%
Apr 202667.6%9.2%12.2%3%3.3%1.8%1.8%1.1%
May 202668.1%9.2%12.3%2.7%3.4%1.5%1.5%1.3%
Jun 202667.7%11.3%10.7%3%3%1.5%1.5%1.3%
Jul 202668.6%11.6%9.9%3.1%3.1%1.5%1.2%1.1%
Aug 202664.9%13.4%10.4%3.2%4%1.4%1.4%1.3%
Sep 202664%13.1%12%3.5%3.4%1.4%1.4%1.2%

How has the Growave and LoyaltyLion comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce loyalty platforms worldwide in September 2026?

2 changes
  1. In September 2026, LoyaltyLion gained share of searches among ecommerce loyalty platforms worldwide, from 10.4% to 12%.

  2. In September 2026, Growave rose from 5th to 4th among ecommerce loyalty platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Growave’s and LoyaltyLion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Growave

1 branded search term

  • growave

LoyaltyLion

2 branded search terms

  • loyalty lion
  • loyaltylion

How the Brand Demand Index is measured

Other head-to-heads among ecommerce loyalty platforms

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