Brandwave

How popular isMarsello in search?

In August 2026, there were an estimated 3.7K branded searches for Marsello worldwide which held steady over the last 11 months. Marsello holds 12.9% estimated Share of Search among ecommerce loyalty platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yotpo68.4%
  2. Marsello12.9%
  3. LoyaltyLion10%
  4. Smile.io7.3%
  5. Rivo1.3%
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Which ecommerce loyalty platforms compete with Marsello?

Marsello against ecommerce loyalty platforms worldwide, by month

Share of Search by month for Yotpo, Marsello, LoyaltyLion, Smile.io. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoMarselloLoyaltyLionSmile.ioRivo
Oct 202572.1%9.2%12.7%5.1%0.85%
Nov 202571.8%9.1%11.9%6.4%0.86%
Dec 202572.7%9.3%11.4%5.7%0.9%
Jan 202668.4%10.7%13.8%6.1%1.1%
Feb 202669.8%8.9%14%6.2%1.1%
Mar 202668.4%10.6%12.2%7.6%1.3%
Apr 202676.3%7.6%10%5.2%0.93%
May 202671.2%9%12.1%6.4%1.3%
Jun 202671.5%11.1%10.5%5.6%1.3%
Jul 202672.5%11.2%9.6%5.6%1.1%
Aug 202668.4%12.9%10%7.3%1.3%
Sep 2026—————

  1. 1.Yotpo

    68.4%

    Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -4 points.

  2. 2.Marsello

    12.9%

    Held 2nd. 3.7K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.LoyaltyLion

    10%

    Held 3rd. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.4 points.

  4. 4.Smile.io

    7.3%

    Held 4th. 2.1K estimated branded searches, +12.2% vs prior month. Share +1.7 points.

  5. 5.Rivo

    1.3%

    Held 5th. 370 estimated branded searches, +2.8% vs prior month. Share +0.2 points.

Compare search popularity between Marsello and its closest rivals

How has branded search demand for Marsello changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Marsello worldwide held steady, from 3.8K to 3.7K.
  • Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 9.2% to 12.9%.
  • Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 12.9% in August 2026 and was lowest at 7.6% in April 2026.
  • Across the 11 months ending August 2026, Marsello rose from 3rd to 2nd among ecommerce loyalty platforms worldwide.

How did search popularity change for ecommerce loyalty platforms worldwide in August 2026?

  1. In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 11.2% to 12.9%.

  2. In August 2026, Smile.io gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 5.6% to 7.3%.

  3. In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 72.5% to 68.4%.

  4. Estimated monthly branded searches for LoyaltyLion worldwide fell 44.2% over 11 measured months, from 5.2K to 2.9K in August 2026.

How is Marsello measured?

Brandwave collects information about searches that people make online using Marsello’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • marsello
  • marsello loyalty

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How the Brand Demand Index is measured

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