How popular isSmile.io in search?
In August 2026, there were an estimated 2.1K branded searches for Smile.io worldwide which held steady over the last 11 months. Smile.io holds 7.3% estimated Share of Search among ecommerce loyalty platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yotpo68.4%
Marsello12.9%
LoyaltyLion10%
Smile.io7.3%
Rivo1.3%
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Which ecommerce loyalty platforms compete with Smile.io?
Share of Search by month for Yotpo, Marsello, LoyaltyLion, Smile.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | Marsello | LoyaltyLion | Smile.io | Rivo |
|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 9.2% | 12.7% | 5.1% | 0.85% |
| Nov 2025 | 71.8% | 9.1% | 11.9% | 6.4% | 0.86% |
| Dec 2025 | 72.7% | 9.3% | 11.4% | 5.7% | 0.9% |
| Jan 2026 | 68.4% | 10.7% | 13.8% | 6.1% | 1.1% |
| Feb 2026 | 69.8% | 8.9% | 14% | 6.2% | 1.1% |
| Mar 2026 | 68.4% | 10.6% | 12.2% | 7.6% | 1.3% |
| Apr 2026 | 76.3% | 7.6% | 10% | 5.2% | 0.93% |
| May 2026 | 71.2% | 9% | 12.1% | 6.4% | 1.3% |
| Jun 2026 | 71.5% | 11.1% | 10.5% | 5.6% | 1.3% |
| Jul 2026 | 72.5% | 11.2% | 9.6% | 5.6% | 1.1% |
| Aug 2026 | 68.4% | 12.9% | 10% | 7.3% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.4% | 19.8K | -18.1% | -4 points | |
| 2, held 2nd | 12.9% | 3.7K | 0% | +1.7 points | |
| 3, held 3rd | 10% | 2.9K | -9.4% | +0.4 points | |
| 4, held 4th | 7.3% | 2.1K | +12.2% | +1.7 points | |
| 5, held 5th | 1.3% | 370 | +2.8% | +0.2 points |
1.
Yotpo68.4%
Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -4 points.
2.
Marsello12.9%
Held 2nd. 3.7K estimated branded searches, 0% vs prior month. Share +1.7 points.
10%
Held 3rd. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.4 points.
4.
Smile.io7.3%
Held 4th. 2.1K estimated branded searches, +12.2% vs prior month. Share +1.7 points.
5.
Rivo1.3%
Held 5th. 370 estimated branded searches, +2.8% vs prior month. Share +0.2 points.
Compare search popularity between Smile.io and its closest rivals
How has branded search demand for Smile.io changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smile.io worldwide held steady at 2.1K.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 5.1% to 7.3%.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 7.6% in March 2026 and was lowest at 5.1% in October 2025.
How did search popularity change for ecommerce loyalty platforms worldwide in August 2026?
4 changes
In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 11.2% to 12.9%.
In August 2026, Smile.io gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 5.6% to 7.3%.
In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 72.5% to 68.4%.
Estimated monthly branded searches for LoyaltyLion worldwide fell 44.2% over 11 measured months, from 5.2K to 2.9K in August 2026.
Where does Smile.io compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ecommerce loyalty platforms | 4th of 5 | 7.3% | Shown above |
| Referral programme platforms | 3rd of 5 | 7.4% | Show ranking |
| Loyalty programme platforms | 4th of 5 | 7.5% | Show ranking |
| Loyalty program software | 3rd of 6 | 7.7% | Show ranking |
How is Smile.io measured?
Brandwave collects information about searches that people make online using Smile.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- smile io
- smile.io
- smile.io points
- smile.io rewards
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Is Smile.io your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.