Growave vs Smile.io:Which is more popular?
In September 2026, Growave and Smile.io were level in searches among ecommerce loyalty platforms worldwide, with an estimated 1K versus 970 branded searches, at 3.5% and 3.4% of the total. When we asked ChatGPT and Google AI Overviews about ecommerce loyalty platforms, Smile.io appeared in all five answers and Growave in none.
Who do people search for more?
Growave and Smile.io are searched for about as often as each other.
Who does AI mention more?
Smile.io, mentioned in every answer we collected
Who does AI recommend more?
Smile.io, the only one of the two named
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Top ecommerce loyalty platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smile.io appeared in all five answers. Growave did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Smile.io1st
LoyaltyLion2nd
Yotpo3rd
Rivo4th
Marsello5th
Growave–
BON Loyalty–
Stamped–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LoyaltyLion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smile.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rivo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marsello1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Growave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BON Loyalty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce loyalty platforms
5 answers
Asked ChatGPT
“Which ecommerce loyalty platform should I use?”
Asked ChatGPT
“What are the best ecommerce loyalty platforms?”
Asked ChatGPT
“What's the best ecommerce loyalty platform for customer rewards?”
Searched Google, AI Overview
“ecommerce loyalty platform”
Searched Google, AI Overview
“best loyalty platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Growave or Smile.io more popular in search?
This chart shows how often people search Google for Growave and Smile.io by name. Each line represents a brand's share of searches for all eight ecommerce loyalty platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Growave, Smile.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yotpo | Marsello | LoyaltyLion | Growave | Smile.io | BON Loyalty | Stamped | Rivo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 9.3% | 12.9% | 4% | 2.7% | 1.5% | 1.8% | 0.87% |
| Nov 2025 | 66.9% | 9.2% | 12.1% | 3.9% | 3.4% | 1.4% | 2.2% | 0.87% |
| Dec 2025 | 68.2% | 9.3% | 11.4% | 4% | 3% | 1.5% | 1.8% | 0.89% |
| Jan 2026 | 63.6% | 10.7% | 13.8% | 4.6% | 3.2% | 1.4% | 1.7% | 1.1% |
| Feb 2026 | 65.7% | 9% | 14.2% | 3.8% | 3.3% | 1.4% | 1.4% | 1.2% |
| Mar 2026 | 64.2% | 10.8% | 12.4% | 3.8% | 4% | 1.7% | 1.7% | 1.3% |
| Apr 2026 | 67.6% | 9.2% | 12.2% | 3% | 3.3% | 1.8% | 1.8% | 1.1% |
| May 2026 | 68.1% | 9.2% | 12.3% | 2.7% | 3.4% | 1.5% | 1.5% | 1.3% |
| Jun 2026 | 67.7% | 11.3% | 10.7% | 3% | 3% | 1.5% | 1.5% | 1.3% |
| Jul 2026 | 68.6% | 11.6% | 9.9% | 3.1% | 3.1% | 1.5% | 1.2% | 1.1% |
| Aug 2026 | 64.9% | 13.4% | 10.4% | 3.2% | 4% | 1.4% | 1.4% | 1.3% |
| Sep 2026 | 64% | 13.1% | 12% | 3.5% | 3.4% | 1.4% | 1.4% | 1.2% |
How has the Growave and Smile.io comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Smile.io took it in March 2026, Growave took it in September 2026.
- Across the 12 months ending September 2026, Growave’s share of searches among ecommerce loyalty platforms worldwide moved from 4% to 3.5%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Smile.io’s share of searches among ecommerce loyalty platforms worldwide moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 1.1K to 970.
How did search popularity change for ecommerce loyalty platforms worldwide in September 2026?
2 changes
In September 2026, Smile.io lost share of searches among ecommerce loyalty platforms worldwide, from 4% to 3.4%.
In September 2026, Growave rose from 5th to 4th among ecommerce loyalty platforms worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Growave’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ecommerce loyalty platforms
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