Brandwave

Antavo vs Smile.io:Which is more popular by branded search?

In August 2026, Smile.io had more branded searches than Antavo among loyalty program software worldwide. Smile.io was estimated to have 2.1K branded searches compared to Antavo’s 1.6K, and held a 7.7% Share of Search versus Antavo’s 5.8%. These are worldwide searches for English-language branded terms.

Share of Search among loyalty program software worldwide in August 2026Which is more popular in search, Antavo or Smile.io?
Antavo5.8%1.6K searches
vs
Smile.io7.7%2.1K searches

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Which is more popular in search, Antavo or Smile.io?

Compare the loyalty program software merchants run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Antavo and Smile.io among loyalty program software worldwide, by month

Share of Search by month for Smile.io, Antavo. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoLoyaltyLionSmile.ioAntavoStampedAnnex Cloud
Oct 202571.7%12.6%5.1%5.8%2.7%2.1%
Nov 202570.8%11.7%6.3%5.6%3.5%2.1%
Dec 202572.5%11.4%5.7%5.8%2.8%1.8%
Jan 202669.4%14%6.2%5.5%2.8%2.1%
Feb 202669.8%14%6.2%5.5%2.8%1.7%
Mar 202669.8%12.4%7.8%5.5%2.8%1.7%
Apr 202676.6%10.1%5.2%4%2.3%1.8%
May 202671.7%12.2%6.4%5.8%2.4%1.5%
Jun 202674.4%10.9%5.9%5%2.3%1.5%
Jul 202675.4%10%5.9%5%2.2%1.5%
Aug 202672.1%10.6%7.7%5.8%2.4%1.4%
Sep 2026——————

How has the Antavo and Smile.io comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Smile.io took it in November 2025, Antavo took it in December 2025, Smile.io took it in January 2026.
  • Across the 11 months ending August 2026, Antavo’s estimated Share of Search among loyalty program software worldwide held steady at 5.8%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty program software worldwide moved from 5.1% to 7.7%, and its estimated monthly branded searches held steady at 2.1K.

How did search popularity change for loyalty program software worldwide in August 2026?

  1. In August 2026, Smile.io gained estimated Share of Search among loyalty program software worldwide, from 5.9% to 7.7%.

  2. In August 2026, Antavo gained estimated Share of Search among loyalty program software worldwide, from 5% to 5.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Antavo’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Antavo

1 branded search term

  • antavo

Smile.io

4 branded search terms

  • smile io
  • smile.io
  • smile.io points
  • smile.io rewards

How the Brand Demand Index is measured

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