Antavo vs Smile.io:Which is more popular by branded search?
In August 2026, Smile.io had more branded searches than Antavo among loyalty program software worldwide. Smile.io was estimated to have 2.1K branded searches compared to Antavo’s 1.6K, and held a 7.7% Share of Search versus Antavo’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Antavo or Smile.io?
Compare the loyalty program software merchants run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smile.io, Antavo. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | LoyaltyLion | Smile.io | Antavo | Stamped | Annex Cloud |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.7% | 12.6% | 5.1% | 5.8% | 2.7% | 2.1% |
| Nov 2025 | 70.8% | 11.7% | 6.3% | 5.6% | 3.5% | 2.1% |
| Dec 2025 | 72.5% | 11.4% | 5.7% | 5.8% | 2.8% | 1.8% |
| Jan 2026 | 69.4% | 14% | 6.2% | 5.5% | 2.8% | 2.1% |
| Feb 2026 | 69.8% | 14% | 6.2% | 5.5% | 2.8% | 1.7% |
| Mar 2026 | 69.8% | 12.4% | 7.8% | 5.5% | 2.8% | 1.7% |
| Apr 2026 | 76.6% | 10.1% | 5.2% | 4% | 2.3% | 1.8% |
| May 2026 | 71.7% | 12.2% | 6.4% | 5.8% | 2.4% | 1.5% |
| Jun 2026 | 74.4% | 10.9% | 5.9% | 5% | 2.3% | 1.5% |
| Jul 2026 | 75.4% | 10% | 5.9% | 5% | 2.2% | 1.5% |
| Aug 2026 | 72.1% | 10.6% | 7.7% | 5.8% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Antavo and Smile.io comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Smile.io took it in November 2025, Antavo took it in December 2025, Smile.io took it in January 2026.
- Across the 11 months ending August 2026, Antavo’s estimated Share of Search among loyalty program software worldwide held steady at 5.8%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty program software worldwide moved from 5.1% to 7.7%, and its estimated monthly branded searches held steady at 2.1K.
How did search popularity change for loyalty program software worldwide in August 2026?
2 changes

In August 2026, Smile.io gained estimated Share of Search among loyalty program software worldwide, from 5.9% to 7.7%.
In August 2026, Antavo gained estimated Share of Search among loyalty program software worldwide, from 5% to 5.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Antavo’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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