BON Loyalty vs Smile.io:Which is more popular?
In September 2026, Smile.io had more branded searches than BON Loyalty among ecommerce loyalty platforms worldwide. Smile.io had about 970 branded searches, while BON Loyalty had 390. Smile.io made up 3.4% of all ecommerce loyalty platform searches we track, and BON Loyalty accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about ecommerce loyalty platforms, Smile.io appeared in all five answers and BON Loyalty in none.
Who do people search for more?
Smile.io, about 2 searches for every 1 for BON Loyalty
Who does AI mention more?
Smile.io, mentioned in every answer we collected
Who does AI recommend more?
Smile.io, the only one of the two named
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Top ecommerce loyalty platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smile.io appeared in all five answers. BON Loyalty did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Smile.io1st
LoyaltyLion2nd
Yotpo3rd
Rivo4th
Marsello5th
Growave–
BON Loyalty–
Stamped–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LoyaltyLion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smile.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rivo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marsello1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Growave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BON Loyalty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce loyalty platforms
5 answers
Asked ChatGPT
“Which ecommerce loyalty platform should I use?”
Asked ChatGPT
“What are the best ecommerce loyalty platforms?”
Asked ChatGPT
“What's the best ecommerce loyalty platform for customer rewards?”
Searched Google, AI Overview
“ecommerce loyalty platform”
Searched Google, AI Overview
“best loyalty platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BON Loyalty or Smile.io more popular in search?
This chart shows how often people search Google for BON Loyalty and Smile.io by name. Each line represents a brand's share of searches for all eight ecommerce loyalty platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Smile.io, BON Loyalty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yotpo | Marsello | LoyaltyLion | Growave | Smile.io | BON Loyalty | Stamped | Rivo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 9.3% | 12.9% | 4% | 2.7% | 1.5% | 1.8% | 0.87% |
| Nov 2025 | 66.9% | 9.2% | 12.1% | 3.9% | 3.4% | 1.4% | 2.2% | 0.87% |
| Dec 2025 | 68.2% | 9.3% | 11.4% | 4% | 3% | 1.5% | 1.8% | 0.89% |
| Jan 2026 | 63.6% | 10.7% | 13.8% | 4.6% | 3.2% | 1.4% | 1.7% | 1.1% |
| Feb 2026 | 65.7% | 9% | 14.2% | 3.8% | 3.3% | 1.4% | 1.4% | 1.2% |
| Mar 2026 | 64.2% | 10.8% | 12.4% | 3.8% | 4% | 1.7% | 1.7% | 1.3% |
| Apr 2026 | 67.6% | 9.2% | 12.2% | 3% | 3.3% | 1.8% | 1.8% | 1.1% |
| May 2026 | 68.1% | 9.2% | 12.3% | 2.7% | 3.4% | 1.5% | 1.5% | 1.3% |
| Jun 2026 | 67.7% | 11.3% | 10.7% | 3% | 3% | 1.5% | 1.5% | 1.3% |
| Jul 2026 | 68.6% | 11.6% | 9.9% | 3.1% | 3.1% | 1.5% | 1.2% | 1.1% |
| Aug 2026 | 64.9% | 13.4% | 10.4% | 3.2% | 4% | 1.4% | 1.4% | 1.3% |
| Sep 2026 | 64% | 13.1% | 12% | 3.5% | 3.4% | 1.4% | 1.4% | 1.2% |
How has the BON Loyalty and Smile.io comparison changed over the last 12 months?
3 findings
- Smile.io was ahead of BON Loyalty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BON Loyalty’s share of searches among ecommerce loyalty platforms worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Smile.io’s share of searches among ecommerce loyalty platforms worldwide moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 1.1K to 970.
How did search popularity change for ecommerce loyalty platforms worldwide in September 2026?
2 changes
In September 2026, Smile.io lost share of searches among ecommerce loyalty platforms worldwide, from 4% to 3.4%.
Estimated monthly branded searches for BON Loyalty worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BON Loyalty’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BON Loyalty
1 branded search term
- bon loyalty
Smile.io
3 branded search terms
- smile.io
- smile.io points
- smile.io rewards
Other head-to-heads among ecommerce loyalty platforms
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