Brandwave

Feefo vs Yotpo:Which is more popular?

In September 2026, Yotpo had more branded searches than Feefo among customer review platforms worldwide. Yotpo had about 18,100 branded searches, while Feefo had 8,100. Yotpo made up 0.54% of all customer review platform searches we track, and Feefo accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about customer review platforms, Yotpo appeared in one of the five answers and Feefo in none.

Among customer review platforms worldwide in September 2026

Who do people search for more?

Yotpo, about 2 searches for every 1 for Feefo

Yotpo 18.1K searchesFeefo 8.1K searches

Who does AI mention more?

Yotpo, mentioned in 1 of 5 answers, Feefo in 0

Yotpo in 1 of 5Feefo in 0 of 5

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Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yotpo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Feefo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Birdeye2nd
  3. G23rd
  4. Capterra4th
  5. Reviews.io5th
  6. Judge.me6th
  7. Yotpo7th
  8. Feefo–
  9. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capterra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Feefo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Feefo or Yotpo more popular in search?

This chart shows how often people search Google for Feefo and Yotpo by name. Each line represents a brand's share of searches for all nine customer review platforms we track, month by month, from English-language searches worldwide.

Feefo and Yotpo among customer review platforms worldwide, by month

Share of searches by month for Yotpo, Feefo. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustpilotG2BirdeyeCapterraYotpoJudge.meFeefoOkendoReviews.io
Oct 202583.6%11.5%1.8%1.2%0.83%0.37%0.3%0.2%0.16%
Nov 202588.1%8.1%1.6%0.87%0.58%0.26%0.26%0.14%0.12%
Dec 202586.1%9.7%1.6%1%0.7%0.38%0.25%0.17%0.11%
Jan 202687.8%8.1%1.6%1.1%0.58%0.32%0.26%0.17%0.12%
Feb 202687.3%8.1%1.9%1.1%0.71%0.39%0.26%0.17%0.14%
Mar 202681.8%11.2%4%1.2%0.66%0.36%0.36%0.2%0.13%
Apr 202684%11.6%1.5%1.2%0.68%0.37%0.25%0.2%0.11%
May 202681.7%13.8%1.8%1.2%0.66%0.36%0.2%0.2%0.11%
Jun 202682%13.7%1.5%1.2%0.66%0.36%0.24%0.2%0.13%
Jul 202682%13.7%1.5%1.2%0.66%0.36%0.2%0.2%0.13%
Aug 202684.3%11.6%1.5%1%0.56%0.37%0.25%0.25%0.11%
Sep 202681.5%13.6%2.2%1.2%0.54%0.36%0.24%0.2%0.11%

How has the Feefo and Yotpo comparison changed over the last 12 months?

3 findings
  • Yotpo was ahead of Feefo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Feefo’s share of searches among customer review platforms worldwide moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Yotpo’s share of searches among customer review platforms worldwide moved from 0.83% to 0.54%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for customer review platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Yotpo worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Feefo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Feefo’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Feefo

1 branded search term

  • feefo

Yotpo

1 branded search term

  • yotpo

How the Brand Demand Index is measured

Other head-to-heads among customer review platforms

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