Brandwave

UGC commerce platforms:Which brands are most popular in search?

In August 2026, Yotpo was the most searched among UGC commerce platforms worldwide, with an estimated 19.8K branded searches and 38.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yotpo38.3%
  2. Bazaarvoice35.4%
  3. Okendo16.8%
  4. Junip5.6%
  5. Loox3.9%

Follow UGC commerce platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms that turn customer content into shopping content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among UGC commerce platforms worldwide, by month

Share of Search by month for Yotpo, Bazaarvoice, Okendo, Junip, Loox. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoBazaarvoiceOkendoJunipLoox
Oct 202545.3%34.5%11.2%5.5%3.5%
Nov 202543.4%33.5%12.9%6.5%3.6%
Dec 202546.8%30.2%11.9%7.2%4%
Jan 202643.3%33.4%13%6.5%3.8%
Feb 202644.8%34.5%11.5%5.4%3.7%
Mar 202640.4%37.4%12.2%6%4%
Apr 202649.4%29.8%11.7%5.9%3.2%
May 202643%33.6%13.1%6.6%3.8%
Jun 202643.9%33.6%13.5%5.3%3.7%
Jul 202644.3%33.6%13.2%5.3%3.6%
Aug 202638.3%35.4%16.8%5.6%3.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Yotpo

    38.3%

    Held 1st. 19.8K estimated branded searches, -18.1% vs prior month. Share -6 points.

  2. Held 2nd. 18.3K estimated branded searches, -0.22% vs prior month. Share +1.8 points.

  3. 3.Okendo

    16.8%

    Held 3rd. 8.7K estimated branded searches, +20.9% vs prior month. Share +3.6 points.

  4. 4.Junip

    5.6%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Loox

    3.9%

    Held 5th. 2K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among UGC commerce platforms worldwide?

In August 2026, Yotpo was the most searched among UGC commerce platforms worldwide, with an estimated 19.8K branded searches and 38.3% estimated Share of Search within this set. Bazaarvoice is in 2nd place, 2.9 percentage points behind at 35.4% Share of Search.

Global UGC commerce platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yotpo45.3% → 38.3%49.4%Apr 202638.3%Aug 20261st
Bazaarvoice34.5% → 35.4%37.4%Mar 202629.8%Apr 20262nd
Okendo11.2% → 16.8%16.8%Aug 202611.2%Oct 20253rd
Junip5.5% → 5.6%7.2%Dec 20255.3%Jul 20264th
Loox3.5% → 3.9%4%Mar 20263.2%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among UGC commerce platforms worldwide decreased from 45.3% to 38.3%.
  • Across the 11 months ending August 2026, Bazaarvoice’s estimated Share of Search among UGC commerce platforms worldwide increased from 34.5% to 35.4%.
  • Across the 11 months ending August 2026, Okendo’s estimated Share of Search among UGC commerce platforms worldwide increased from 11.2% to 16.8%.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among UGC commerce platforms worldwide peaked at 49.4% in April 2026 and was lowest at 38.3% in August 2026.
  • Across the 11 months ending August 2026, Bazaarvoice’s estimated Share of Search among UGC commerce platforms worldwide peaked at 37.4% in March 2026 and was lowest at 29.8% in April 2026.
  • Across the 11 months ending August 2026, Junip’s estimated Share of Search among UGC commerce platforms worldwide peaked at 7.2% in December 2025 and was lowest at 5.3% in July 2026.
  • Across the 11 months ending August 2026, Junip and Loox held steady: their estimated Share of Search among UGC commerce platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for UGC commerce platforms worldwide in August 2026?

  1. In August 2026, Okendo gained estimated Share of Search among UGC commerce platforms worldwide, from 13.2% to 16.8%.

  2. In August 2026, Bazaarvoice gained estimated Share of Search among UGC commerce platforms worldwide, from 33.6% to 35.4%.

  3. In August 2026, Yotpo lost estimated Share of Search among UGC commerce platforms worldwide, from 44.3% to 38.3%.

  4. Estimated monthly branded searches for Junip worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Loox worldwide fell 13.1% over 11 measured months, from 2.3K to 2K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.