Brandwave

How popular isInsense?

In September 2026, people searched for Insense by name about 6,990 times worldwide, a 348.1% increase from the previous year. These searches made up 8.4% of all global UGC commerce platform searches, placing Insense fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about UGC commerce platforms, Insense appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Insense is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. JoinBrandsShare of searches 30.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. BazaarvoiceShare of searches 21.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. YotpoShare of searches 21.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. InsenseShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. OkendoShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top UGC commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insense was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Insense is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yotpo1st
  2. Billo2nd
  3. Insense3rd
  4. Bazaarvoice4th
  5. Okendo5th
  6. JoinBrands6th
  7. Loox7th
  8. Junip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yotpo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JoinBrands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bazaarvoice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Billo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okendo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Junip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about UGC commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which UGC commerce platforms compete with Insense?

Insense against UGC commerce platforms worldwide, by month

Share of searches by month for JoinBrands, Bazaarvoice, Yotpo, Insense, Okendo, Billo, Junip. The figures are in the table below the chart.

View monthly share of searches table
MonthJoinBrandsBazaarvoiceYotpoInsenseOkendoBilloJunipLoox
Oct 202516.3%29.2%35.5%2%8.6%3%4.7%0.51%
Nov 202518.7%27.7%33.4%2.2%8.1%3.9%5.4%0.59%
Dec 202519.3%22.2%32.9%2.3%8%9.3%5.3%0.58%
Jan 202624.2%23%28.1%4.3%8.4%7%4.6%0.61%
Feb 202621.7%25.2%30.7%4.1%7.5%6.2%4%0.54%
Mar 202623%26.3%26.3%5.5%7.8%6.3%4.3%0.57%
Apr 202624%22.4%27.5%6.4%8.2%6.5%4.5%0.48%
May 202624.3%22.8%27.9%5.4%8.3%6.1%4.5%0.6%
Jun 202624.6%22.6%27.7%6%8.2%6.9%3.6%0.49%
Jul 202627.8%20.5%25.1%7.8%7.5%7.7%3.3%0.44%
Aug 202628.9%21.3%21.2%8.6%9.5%6.7%3.4%0.46%
Sep 202630.2%21.8%21.8%8.4%7.9%6%3.5%0.47%

  1. 1.JoinBrands

    30.2%

    Held 1st. 25.1K estimated branded searches, +2% vs prior month. Share +1.3 points.

  2. 2.Bazaarvoice

    21.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Yotpo

    21.8%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Insense

    8.4%

    Moved from 5th to 4th. 7K estimated branded searches, -4.5% vs prior month. Share -0.2 points.

  5. 5.Okendo

    7.9%

    Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  6. 6.Billo

    6%

    Held 6th. 5K estimated branded searches, -12.5% vs prior month. Share -0.7 points.

  7. 7.Junip

    3.5%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Loox

    0.47%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Insense and its closest rivals

Every comparison with Insense

19 comparisons

How has branded search demand for Insense changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Insense worldwide rose from 1.6K to 7K.
  • Across the 12 months ending September 2026, Insense’s share of searches among UGC commerce platforms worldwide increased from 2% to 8.4%.
  • Across the 12 months ending September 2026, Insense’s share of searches among UGC commerce platforms worldwide peaked at 8.6% in August 2026 and was lowest at 2% in October 2025.
  • Across the 12 months ending September 2026, Insense rose from 7th to 4th among UGC commerce platforms worldwide.

How did search popularity change for UGC commerce platforms worldwide in September 2026?

6 changes

  1. In September 2026, JoinBrands gained share of searches among UGC commerce platforms worldwide, from 28.9% to 30.2%.

  2. In September 2026, Bazaarvoice gained share of searches among UGC commerce platforms worldwide, from 21.3% to 21.8%.

  3. In September 2026, Yotpo gained share of searches among UGC commerce platforms worldwide, from 21.2% to 21.8%.

  4. In September 2026, Okendo lost share of searches among UGC commerce platforms worldwide, from 9.5% to 7.9%.

  5. In September 2026, Billo lost share of searches among UGC commerce platforms worldwide, from 6.7% to 6%.

  6. In September 2026, Insense rose from 5th to 4th among UGC commerce platforms worldwide.

How are Insense’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Insense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • insense ugc
  • insense ugc platform

Do you work for Insense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Insense compete?

Insense is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
UGC production platforms6th of 111.6%Show ranking
UGC creator marketplaces4th of 61.9%Show ranking
Creator booking platforms5th of 76.1%Show ranking
UGC commerce platforms4th of 88.4%Shown above
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Is Insense your brand?

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