Billo vs Insense:Which is more popular?
In September 2026, Insense had more branded searches than Billo among UGC commerce platforms worldwide. Insense had about 6,990 branded searches, while Billo had 4,990. Insense made up 8.4% of all UGC commerce platform searches we track, and Billo accounted for 6%. When we asked ChatGPT and Google AI Overviews about UGC commerce platforms, Billo and Insense each appeared in three of the five answers. Billo was mentioned before Insense in two out of three answers that named either.
Who do people search for more?
Insense, about 40% more searches than Billo
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Billo, named ahead of Insense in 2 of 3 answers
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Top UGC commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Billo and Insense were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Billo was listed before Insense in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yotpo1st- Billo2nd
- Insense3rd
Bazaarvoice4th
Okendo5th
JoinBrands6th
Loox7th
Junip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yotpo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JoinBrands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bazaarvoice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Insense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Billo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Okendo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Junip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about UGC commerce platforms
5 answers
Asked ChatGPT
“Which UGC commerce platform should I use?”
Asked ChatGPT
“What are the best UGC commerce platforms?”
Asked ChatGPT
“What's the best UGC commerce platform for customer photos on product pages?”
Searched Google, AI Overview
“best ugc platform”
Searched Google, AI Overview
“product review platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Billo or Insense more popular in search?
This chart shows how often people search Google for Billo and Insense by name. Each line represents a brand's share of searches for all eight UGC commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Insense, Billo. The figures are in the table below the chart.
View monthly share of searches table
| Month | JoinBrands | Bazaarvoice | Yotpo | Insense | Okendo | Billo | Junip | Loox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.3% | 29.2% | 35.5% | 2% | 8.6% | 3% | 4.7% | 0.51% |
| Nov 2025 | 18.7% | 27.7% | 33.4% | 2.2% | 8.1% | 3.9% | 5.4% | 0.59% |
| Dec 2025 | 19.3% | 22.2% | 32.9% | 2.3% | 8% | 9.3% | 5.3% | 0.58% |
| Jan 2026 | 24.2% | 23% | 28.1% | 4.3% | 8.4% | 7% | 4.6% | 0.61% |
| Feb 2026 | 21.7% | 25.2% | 30.7% | 4.1% | 7.5% | 6.2% | 4% | 0.54% |
| Mar 2026 | 23% | 26.3% | 26.3% | 5.5% | 7.8% | 6.3% | 4.3% | 0.57% |
| Apr 2026 | 24% | 22.4% | 27.5% | 6.4% | 8.2% | 6.5% | 4.5% | 0.48% |
| May 2026 | 24.3% | 22.8% | 27.9% | 5.4% | 8.3% | 6.1% | 4.5% | 0.6% |
| Jun 2026 | 24.6% | 22.6% | 27.7% | 6% | 8.2% | 6.9% | 3.6% | 0.49% |
| Jul 2026 | 27.8% | 20.5% | 25.1% | 7.8% | 7.5% | 7.7% | 3.3% | 0.44% |
| Aug 2026 | 28.9% | 21.3% | 21.2% | 8.6% | 9.5% | 6.7% | 3.4% | 0.46% |
| Sep 2026 | 30.2% | 21.8% | 21.8% | 8.4% | 7.9% | 6% | 3.5% | 0.47% |
How has the Billo and Insense comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Insense took it in July 2026.
- Across the 12 months ending September 2026, Billo’s share of searches among UGC commerce platforms worldwide moved from 3% to 6%, and its estimated monthly branded searches moved from 2.3K to 5K.
- Across the 12 months ending September 2026, Insense’s share of searches among UGC commerce platforms worldwide moved from 2% to 8.4%, and its estimated monthly branded searches moved from 1.6K to 7K.
How did search popularity change for UGC commerce platforms worldwide in September 2026?
2 changes
In September 2026, Billo lost share of searches among UGC commerce platforms worldwide, from 6.7% to 6%.
In September 2026, Insense rose from 5th to 4th among UGC commerce platforms worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Billo’s and Insense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UGC commerce platforms
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