Brandwave

Insense vs JoinBrands:Which is more popular?

In September 2026, JoinBrands had more branded searches than Insense among UGC commerce platforms worldwide. JoinBrands had about 25,100 branded searches, while Insense had 6,990. JoinBrands made up 30.2% of all UGC commerce platform searches we track, and Insense accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about UGC commerce platforms, Insense and JoinBrands each appeared in three of the five answers. Insense was mentioned before JoinBrands in every answer that named either.

Among UGC commerce platforms worldwide in September 2026

Who do people search for more?

JoinBrands, about 4 searches for every 1 for Insense

JoinBrands 25.1K searchesInsense 7K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Insense in 3 of 5JoinBrands in 3 of 5

Who does AI recommend more?

Insense, named ahead of JoinBrands in 3 of 3 answers

Insense first in 3JoinBrands never first

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Top UGC commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insense and JoinBrands were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Insense was listed before JoinBrands in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yotpo1st
  2. Billo2nd
  3. Insense3rd
  4. Bazaarvoice4th
  5. Okendo5th
  6. JoinBrands6th
  7. Loox7th
  8. Junip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yotpo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JoinBrands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bazaarvoice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Billo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okendo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Junip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about UGC commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Insense or JoinBrands more popular in search?

This chart shows how often people search Google for Insense and JoinBrands by name. Each line represents a brand's share of searches for all eight UGC commerce platforms we track, month by month, from English-language searches worldwide.

Insense and JoinBrands among UGC commerce platforms worldwide, by month

Share of searches by month for JoinBrands, Insense. The figures are in the table below the chart.

View monthly share of searches table
MonthJoinBrandsBazaarvoiceYotpoInsenseOkendoBilloJunipLoox
Oct 202516.3%29.2%35.5%2%8.6%3%4.7%0.51%
Nov 202518.7%27.7%33.4%2.2%8.1%3.9%5.4%0.59%
Dec 202519.3%22.2%32.9%2.3%8%9.3%5.3%0.58%
Jan 202624.2%23%28.1%4.3%8.4%7%4.6%0.61%
Feb 202621.7%25.2%30.7%4.1%7.5%6.2%4%0.54%
Mar 202623%26.3%26.3%5.5%7.8%6.3%4.3%0.57%
Apr 202624%22.4%27.5%6.4%8.2%6.5%4.5%0.48%
May 202624.3%22.8%27.9%5.4%8.3%6.1%4.5%0.6%
Jun 202624.6%22.6%27.7%6%8.2%6.9%3.6%0.49%
Jul 202627.8%20.5%25.1%7.8%7.5%7.7%3.3%0.44%
Aug 202628.9%21.3%21.2%8.6%9.5%6.7%3.4%0.46%
Sep 202630.2%21.8%21.8%8.4%7.9%6%3.5%0.47%

How has the Insense and JoinBrands comparison changed over the last 12 months?

3 findings
  • JoinBrands was ahead of Insense in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Insense’s share of searches among UGC commerce platforms worldwide moved from 2% to 8.4%, and its estimated monthly branded searches moved from 1.6K to 7K.
  • Across the 12 months ending September 2026, JoinBrands’ share of searches among UGC commerce platforms worldwide moved from 16.3% to 30.2%, and its estimated monthly branded searches moved from 12.5K to 25.1K.

How did search popularity change for UGC commerce platforms worldwide in September 2026?

2 changes

  1. In September 2026, JoinBrands gained share of searches among UGC commerce platforms worldwide, from 28.9% to 30.2%.

  2. In September 2026, Insense rose from 5th to 4th among UGC commerce platforms worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Insense’s and JoinBrands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Insense

2 branded search terms

  • insense ugc
  • insense ugc platform

JoinBrands

2 branded search terms

  • joinbrands
  • joinbrands ugc

How the Brand Demand Index is measured

Other head-to-heads among UGC commerce platforms

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