How popular isInsense in search?
In August 2026, there were an estimated 7.3K branded searches for Insense worldwide which is up 369.2% over the last 11 months. Insense holds 9.7% estimated Share of Search among UGC creator marketplaces worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Collabstr47.3%JoinBrands32.8%
Insense9.7%
Billo7.6%
minisocial2.6%
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Which UGC creator marketplaces compete with Insense?
Share of Search by month for Collabstr, JoinBrands, Insense, Billo, minisocial. The figures are in the table below the chart.
View monthly share of search table
| Month | Collabstr | JoinBrands | Insense | Billo | minisocial |
|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 24.2% | 3% | 4.5% | 2.7% |
| Nov 2025 | 60.8% | 27.3% | 3.2% | 5.7% | 3% |
| Dec 2025 | 55.3% | 25.8% | 3.1% | 13.5% | 2.2% |
| Jan 2026 | 53.7% | 30.1% | 5.3% | 8.7% | 2.3% |
| Feb 2026 | 58.4% | 26.9% | 5.1% | 7.7% | 1.9% |
| Mar 2026 | 52.6% | 29.6% | 7% | 8.1% | 2.7% |
| Apr 2026 | 51.8% | 29.5% | 7.9% | 8% | 2.8% |
| May 2026 | 48.2% | 32.6% | 7.3% | 8.2% | 3.7% |
| Jun 2026 | 47.2% | 32.4% | 7.9% | 9% | 3.5% |
| Jul 2026 | 45.9% | 32.9% | 9.2% | 9.1% | 2.9% |
| Aug 2026 | 47.3% | 32.8% | 9.7% | 7.6% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 35.5K | +3.2% | +1.3 points | |
| 2, held 2nd | 32.8% | 24.6K | 0% | -0.1 points | |
| 3, held 3rd | 9.7% | 7.3K | +5.8% | +0.5 points | |
| 4, held 4th | 7.6% | 5.7K | -16.2% | -1.5 points | |
| 5, held 5th | 2.6% | 2K | -7.9% | -0.2 points |
47.3%
held 1st · 35.5K estimated branded searches · +3.2% vs prior month · +1.3 points
32.8%
held 2nd · 24.6K estimated branded searches · 0% vs prior month · -0.1 points
3.
Insense9.7%
held 3rd · 7.3K estimated branded searches · +5.8% vs prior month · +0.5 points
4.
Billo7.6%
held 4th · 5.7K estimated branded searches · -16.2% vs prior month · -1.5 points
2.6%
held 5th · 2K estimated branded searches · -7.9% vs prior month · -0.2 points
Compare search popularity between Insense and its closest rivals
How has branded search demand for Insense changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Insense worldwide rose from 1.6K to 7.3K.
- Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC creator marketplaces worldwide increased from 3% to 9.7%.
- Across the 11 months ending August 2026, Insense rose from 4th to 3rd among UGC creator marketplaces worldwide.
How did search popularity change for UGC creator marketplaces worldwide in August 2026?
5 changes

In August 2026, Collabstr gained estimated Share of Search among UGC creator marketplaces worldwide, from 45.9% to 47.3%.

In August 2026, Insense gained estimated Share of Search among UGC creator marketplaces worldwide, from 9.2% to 9.7%.

In August 2026, Billo lost estimated Share of Search among UGC creator marketplaces worldwide, from 9.1% to 7.6%.

minisocial’s estimated Share of Search among UGC creator marketplaces worldwide has lost ground for 3 months in a row, from 3.7% to 2.6% in August 2026.
Estimated monthly branded searches for JoinBrands worldwide rose 97% over 11 measured months, from 12.5K to 24.6K in August 2026.
How is Insense measured?
Brandwave collects information about searches that people make online using Insense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- insense ugc
- insense ugc platform
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Is Insense your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.