Brandwave

How popular isInsense in search?

In August 2026, there were an estimated 7.3K branded searches for Insense worldwide which is up 369.2% over the last 11 months. Insense holds 9.7% estimated Share of Search among UGC creator marketplaces worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Collabstr47.3%
  2. JoinBrands32.8%
  3. Insense9.7%
  4. Billo7.6%
  5. minisocial2.6%
Insense website (opens in a new tab)

Follow Insense and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which UGC creator marketplaces compete with Insense?

Insense against UGC creator marketplaces worldwide, by month

Share of Search by month for Collabstr, JoinBrands, Insense, Billo, minisocial. The figures are in the table below the chart.

View monthly share of search table
MonthCollabstrJoinBrandsInsenseBillominisocial
Oct 202565.6%24.2%3%4.5%2.7%
Nov 202560.8%27.3%3.2%5.7%3%
Dec 202555.3%25.8%3.1%13.5%2.2%
Jan 202653.7%30.1%5.3%8.7%2.3%
Feb 202658.4%26.9%5.1%7.7%1.9%
Mar 202652.6%29.6%7%8.1%2.7%
Apr 202651.8%29.5%7.9%8%2.8%
May 202648.2%32.6%7.3%8.2%3.7%
Jun 202647.2%32.4%7.9%9%3.5%
Jul 202645.9%32.9%9.2%9.1%2.9%
Aug 202647.3%32.8%9.7%7.6%2.6%
Sep 2026—————
  1. 1.Collabstr

    47.3%

    held 1st · 35.5K estimated branded searches · +3.2% vs prior month · +1.3 points

  2. 2.JoinBrands

    32.8%

    held 2nd · 24.6K estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.Insense

    9.7%

    held 3rd · 7.3K estimated branded searches · +5.8% vs prior month · +0.5 points

  4. 4.Billo

    7.6%

    held 4th · 5.7K estimated branded searches · -16.2% vs prior month · -1.5 points

  5. held 5th · 2K estimated branded searches · -7.9% vs prior month · -0.2 points

Compare search popularity between Insense and its closest rivals

How has branded search demand for Insense changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Insense worldwide rose from 1.6K to 7.3K.
  • Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC creator marketplaces worldwide increased from 3% to 9.7%.
  • Across the 11 months ending August 2026, Insense rose from 4th to 3rd among UGC creator marketplaces worldwide.

How did search popularity change for UGC creator marketplaces worldwide in August 2026?

  1. In August 2026, Collabstr gained estimated Share of Search among UGC creator marketplaces worldwide, from 45.9% to 47.3%.

  2. In August 2026, Insense gained estimated Share of Search among UGC creator marketplaces worldwide, from 9.2% to 9.7%.

  3. In August 2026, Billo lost estimated Share of Search among UGC creator marketplaces worldwide, from 9.1% to 7.6%.

  4. minisocial’s estimated Share of Search among UGC creator marketplaces worldwide has lost ground for 3 months in a row, from 3.7% to 2.6% in August 2026.

  5. Estimated monthly branded searches for JoinBrands worldwide rose 97% over 11 measured months, from 12.5K to 24.6K in August 2026.

How is Insense measured?

Brandwave collects information about searches that people make online using Insense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • insense ugc
  • insense ugc platform

Do you work for Insense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Insense your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.