Brandwave

How popular isTwirl?

In September 2026, people searched for Twirl by name about 2,900 times worldwide, an 81.3% increase from the previous year. These searches made up 0.67% of all global UGC production platform searches, placing Twirl ninth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about UGC production platforms, Twirl appeared in two of the five answers and was the eighth most recommended of the 11.

Search and AI answers in September 2026

Twirl is the ninth most searched of 11 competitors and the eighth most recommended in AI answers.

  1. InflueeShare of searches 69.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. CohleyShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. CollabstrShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. JoinBrandsShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. TwirlShare of searches 0.67%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+6 more

Follow Twirl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top UGC production platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twirl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Twirl is the eighth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Billo1st
  2. Cohley2nd
  3. Insense3rd
  4. JoinBrands4th
  5. Trend5th
  6. Influee6th
  7. Collabstr7th
  8. Twirl8th
  9. Social Cat–
  10. Stack Influence–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cohley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JoinBrands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Influee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Collabstr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twirl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Social Cat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stack Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about UGC production platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which UGC production platforms compete with Twirl?

Twirl against UGC production platforms worldwide, by month

Share of searches by month for Influee, Cohley, Collabstr, JoinBrands, Social Cat, Twirl. The figures are in the table below the chart.

View monthly share of searches table
MonthInflueeCohleyCollabstrJoinBrandsSocial CatInsenseBilloStack InfluenceTwirlminisocialTrend
Oct 202580.7%2.7%7.3%2.7%4%0.34%0.51%0.87%0.35%0.3%0.35%
Nov 202581.6%2.7%6%2.8%4%0.33%0.58%1.1%0.29%0.3%0.35%
Dec 202576.5%3.1%6.9%3.3%5.6%0.4%1.6%1.6%0.33%0.28%0.41%
Jan 202673.1%4.4%6.6%3.8%8%0.67%1.1%1.2%0.48%0.29%0.32%
Feb 202673%5.4%8%3.8%5.4%0.73%1.1%1.2%0.7%0.26%0.32%
Mar 202672.5%5.3%8%4.7%4.4%1.1%1.3%1.2%0.7%0.43%0.46%
Apr 202671.6%6.4%7.9%4.6%4.3%1.2%1.3%1.2%0.69%0.43%0.38%
May 202672.7%6.5%6.5%4.7%4.4%1%1.2%1.5%0.58%0.54%0.24%
Jun 202667.2%9%7.4%5.4%4.9%1.3%1.5%1.7%0.66%0.59%0.27%
Jul 202663.3%10.4%8.5%6.3%4.7%1.8%1.8%1.6%0.75%0.56%0.33%
Aug 202667.5%11.1%7.4%5.5%3.3%1.6%1.3%0.97%0.65%0.45%0.22%
Sep 202669.9%9.4%6.3%5.8%3.4%1.6%1.2%0.97%0.67%0.43%0.23%

  1. 1.Influee

    69.9%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Cohley

    9.4%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  3. 3.Collabstr

    6.3%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  4. 4.JoinBrands

    5.8%

    Held 4th. 25.1K estimated branded searches, +2% vs prior month. Share +0.3 points.

  5. 5.Social Cat

    3.4%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Insense

    1.6%

    Held 6th. 7K estimated branded searches, -4.5% vs prior month. Share 0 points.

  7. 7.Billo

    1.2%

    Held 7th. 5K estimated branded searches, -12.5% vs prior month. Share -0.1 points.

  8. 8.Stack Influence

    0.97%

    Held 8th. 4.2K estimated branded searches, -3% vs prior month. Share 0 points.

  9. 9.Twirl

    0.67%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.minisocial

    0.43%

    Held 10th. 1.9K estimated branded searches, -6.5% vs prior month. Share 0 points.

  11. 11.Trend

    0.23%

    Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Twirl and its closest rivals

Every comparison with Twirl

10 comparisons

How has branded search demand for Twirl changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twirl worldwide rose from 1.6K to 2.9K.
  • Across the 12 months ending September 2026, Twirl’s share of searches among UGC production platforms worldwide held steady, from 0.35% to 0.67%.

How did search popularity change for UGC production platforms worldwide in September 2026?

6 changes

  1. In September 2026, Influee gained share of searches among UGC production platforms worldwide, from 67.5% to 69.9%.

  2. In September 2026, Cohley lost share of searches among UGC production platforms worldwide, from 11.1% to 9.4%.

  3. In September 2026, Collabstr lost share of searches among UGC production platforms worldwide, from 7.4% to 6.3%.

  4. Estimated monthly branded searches for Insense worldwide rose 348.1% over 12 measured months, from 1.6K to 7K in September 2026.

  5. Estimated monthly branded searches for Billo worldwide rose 115.1% over 12 measured months, from 2.3K to 5K in September 2026.

  6. Estimated monthly branded searches for JoinBrands worldwide rose 101% over 12 measured months, from 12.5K to 25.1K in September 2026.

How are Twirl’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Twirl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • twirl ugc

Do you work for Twirl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Twirl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free