Brandwave

Influee vs Twirl:Which is more popular?

In September 2026, Influee had more branded searches than Twirl among UGC production platforms worldwide. Influee had about 301,000 branded searches, while Twirl had 2,900. Influee made up 69.9% of all UGC production platform searches we track, and Twirl accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about UGC production platforms, Influee and Twirl each appeared in two of the five answers. Influee was mentioned before Twirl in two out of three answers that named either.

Among UGC production platforms worldwide in September 2026

Who do people search for more?

Influee, about 104 searches for every 1 for Twirl

Influee 301K searchesTwirl 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Influee in 2 of 5Twirl in 2 of 5

Who does AI recommend more?

Influee, named ahead of Twirl in 2 of 3 answers

Influee first in 2Twirl first in 1

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Top UGC production platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Influee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Twirl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Influee was listed before Twirl in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Billo1st
  2. Cohley2nd
  3. Insense3rd
  4. JoinBrands4th
  5. Trend5th
  6. Influee6th
  7. Collabstr7th
  8. Twirl8th
  9. Social Cat–
  10. Stack Influence–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cohley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JoinBrands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Influee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Collabstr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twirl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Social Cat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stack Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about UGC production platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Influee or Twirl more popular in search?

This chart shows how often people search Google for Influee and Twirl by name. Each line represents a brand's share of searches for all 11 UGC production platforms we track, month by month, from English-language searches worldwide.

Influee and Twirl among UGC production platforms worldwide, by month

Share of searches by month for Influee, Twirl. The figures are in the table below the chart.

View monthly share of searches table
MonthInflueeCohleyCollabstrJoinBrandsSocial CatInsenseBilloStack InfluenceTwirlminisocialTrend
Oct 202580.7%2.7%7.3%2.7%4%0.34%0.51%0.87%0.35%0.3%0.35%
Nov 202581.6%2.7%6%2.8%4%0.33%0.58%1.1%0.29%0.3%0.35%
Dec 202576.5%3.1%6.9%3.3%5.6%0.4%1.6%1.6%0.33%0.28%0.41%
Jan 202673.1%4.4%6.6%3.8%8%0.67%1.1%1.2%0.48%0.29%0.32%
Feb 202673%5.4%8%3.8%5.4%0.73%1.1%1.2%0.7%0.26%0.32%
Mar 202672.5%5.3%8%4.7%4.4%1.1%1.3%1.2%0.7%0.43%0.46%
Apr 202671.6%6.4%7.9%4.6%4.3%1.2%1.3%1.2%0.69%0.43%0.38%
May 202672.7%6.5%6.5%4.7%4.4%1%1.2%1.5%0.58%0.54%0.24%
Jun 202667.2%9%7.4%5.4%4.9%1.3%1.5%1.7%0.66%0.59%0.27%
Jul 202663.3%10.4%8.5%6.3%4.7%1.8%1.8%1.6%0.75%0.56%0.33%
Aug 202667.5%11.1%7.4%5.5%3.3%1.6%1.3%0.97%0.65%0.45%0.22%
Sep 202669.9%9.4%6.3%5.8%3.4%1.6%1.2%0.97%0.67%0.43%0.23%

How has the Influee and Twirl comparison changed over the last 12 months?

3 findings
  • Influee was ahead of Twirl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Influee’s share of searches among UGC production platforms worldwide moved from 80.7% to 69.9%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Twirl’s share of searches among UGC production platforms worldwide moved from 0.35% to 0.67%, and its estimated monthly branded searches moved from 1.6K to 2.9K.

How did search popularity change for UGC production platforms worldwide in September 2026?

2 changes

  1. In September 2026, Influee gained share of searches among UGC production platforms worldwide, from 67.5% to 69.9%.

  2. Estimated monthly branded searches for Twirl worldwide rose 81.3% over 12 measured months, from 1.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Influee’s and Twirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Influee

1 branded search term

  • influee

Twirl

1 branded search term

  • twirl ugc

How the Brand Demand Index is measured

Other head-to-heads among UGC production platforms

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