Brandwave

UGC production platforms:Which brands are most popular in search?

In August 2026, Social Cat was the most searched among UGC production platforms worldwide, with an estimated 14.8K branded searches and 44.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Social Cat44.3%
  2. Insense21.9%
  3. Billo17.1%
  4. Stack Influence10.8%
  5. minisocial6%

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Share of SearchLeaderboard

Compare the platforms that source customer and creator content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among UGC production platforms worldwide, by month

Share of Search by month for Social Cat, Insense, Billo, Stack Influence, minisocial. The figures are in the table below the chart.

View monthly share of search table
MonthSocial CatInsenseBilloStack Influenceminisocial
Oct 202567.1%5.8%8.6%13.3%5.2%
Nov 202562.5%5.1%9%18.6%4.7%
Dec 202559.9%4.2%18.3%14.6%3%
Jan 202672%6%9.8%9.6%2.6%
Feb 202663.1%8.5%12.8%12.5%3.1%
Mar 202653%13.5%15.5%12.9%5.2%
Apr 202652%14.9%15.2%12.6%5.2%
May 202651.8%12.4%14%15.5%6.4%
Jun 202650.3%13.3%15.3%15%6%
Jul 202646%17.6%17.3%13.7%5.5%
Aug 202644.3%21.9%17.1%10.8%6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Social Cat

    44.3%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Insense

    21.9%

    Held 2nd. 7.3K estimated branded searches, +5.8% vs prior month. Share +4.3 points.

  3. 3.Billo

    17.1%

    Held 3rd. 5.7K estimated branded searches, -16.2% vs prior month. Share -0.2 points.

  4. Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -2.9 points.

  5. Held 5th. 2K estimated branded searches, -7.9% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among UGC production platforms worldwide?

In August 2026, Social Cat was the most searched among UGC production platforms worldwide, with an estimated 14.8K branded searches and 44.3% estimated Share of Search within this set. Insense is in 2nd place, 22.4 percentage points behind at 21.9% Share of Search.

Global UGC production platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Social Cat67.1% → 44.3%72%Jan 202644.3%Aug 20261st
Insense5.8% → 21.9%21.9%Aug 20264.2%Dec 20254th → 2nd
Billo8.6% → 17.1%18.3%Dec 20258.6%Oct 20253rd
Stack Influence13.3% → 10.8%18.6%Nov 20259.6%Jan 20262nd → 4th
minisocial5.2% → 6%6.4%May 20262.6%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Social Cat’s estimated Share of Search among UGC production platforms worldwide decreased from 67.1% to 44.3%.
  • Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC production platforms worldwide increased from 5.8% to 21.9%.
  • Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC production platforms worldwide increased from 8.6% to 17.1%.
  • Across the 11 months ending August 2026, Stack Influence’s estimated Share of Search among UGC production platforms worldwide decreased from 13.3% to 10.8%.
  • Across the 11 months ending August 2026, minisocial’s estimated Share of Search among UGC production platforms worldwide increased from 5.2% to 6%.
  • Across the 11 months ending August 2026, Social Cat’s estimated Share of Search among UGC production platforms worldwide peaked at 72% in January 2026 and was lowest at 44.3% in August 2026.
  • Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC production platforms worldwide peaked at 21.9% in August 2026 and was lowest at 4.2% in December 2025.
  • Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC production platforms worldwide peaked at 18.3% in December 2025 and was lowest at 8.6% in October 2025.
  • Across the 11 months ending August 2026, Stack Influence’s estimated Share of Search among UGC production platforms worldwide peaked at 18.6% in November 2025 and was lowest at 9.6% in January 2026.
  • Across the 11 months ending August 2026, minisocial’s estimated Share of Search among UGC production platforms worldwide peaked at 6.4% in May 2026 and was lowest at 2.6% in January 2026.
  • Across the 11 months ending August 2026, Insense rose from 4th to 2nd among UGC production platforms worldwide.
  • Across the 11 months ending August 2026, Stack Influence fell from 2nd to 4th among UGC production platforms worldwide.

How did search popularity change for UGC production platforms worldwide in August 2026?

  1. In August 2026, Insense gained estimated Share of Search among UGC production platforms worldwide, from 17.6% to 21.9%.

  2. In August 2026, Stack Influence lost estimated Share of Search among UGC production platforms worldwide, from 13.7% to 10.8%.

  3. In August 2026, Social Cat lost estimated Share of Search among UGC production platforms worldwide, from 46% to 44.3%.

  4. Estimated monthly branded searches for Billo worldwide rose 145.7% over 11 measured months, from 2.3K to 5.7K in August 2026.

  5. Estimated monthly branded searches for minisocial worldwide rose 43.2% over 11 measured months, from 1.4K to 2K in August 2026.

How the Brand Demand Index is measured

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