Cohley vs Collabstr:Which is more popular?
In September 2026, Cohley had more branded searches than Collabstr among UGC production platforms worldwide. Cohley had about 40,500 branded searches, while Collabstr had 27,100. Cohley made up 9.4% of all UGC production platform searches we track, and Collabstr accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about UGC production platforms, Cohley appeared in four of the five answers and Collabstr in two. Cohley was mentioned before Collabstr in three out of five answers.
Who do people search for more?
Cohley, about 49% more searches than Collabstr
Who does AI mention more?
Cohley, mentioned in 4 of 5 answers, Collabstr in 2
Who does AI recommend more?
Cohley, named ahead of Collabstr in 3 of 5 answers
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Top UGC production platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cohley was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Collabstr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cohley was listed before Collabstr in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Billo1st
Cohley2nd
Insense3rd
JoinBrands4th
Trend5th
Influee6th
Collabstr7th- Twirl8th
Social Cat–
Stack Influence–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cohley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Insense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JoinBrands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Billo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Influee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Collabstr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Twirl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Social Cat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stack Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about UGC production platforms
5 answers
Asked ChatGPT
“Which UGC production platform should I use?”
Asked ChatGPT
“What are the best UGC production platforms?”
Asked ChatGPT
“What's the best UGC production platform for creator content?”
Searched Google, AI Overview
“ugc platform”
Searched Google, AI Overview
“ugc content platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cohley or Collabstr more popular in search?
This chart shows how often people search Google for Cohley and Collabstr by name. Each line represents a brand's share of searches for all 11 UGC production platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Cohley, Collabstr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Influee | Cohley | Collabstr | JoinBrands | Social Cat | Insense | Billo | Stack Influence | Twirl | minisocial | Trend |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 2.7% | 7.3% | 2.7% | 4% | 0.34% | 0.51% | 0.87% | 0.35% | 0.3% | 0.35% |
| Nov 2025 | 81.6% | 2.7% | 6% | 2.8% | 4% | 0.33% | 0.58% | 1.1% | 0.29% | 0.3% | 0.35% |
| Dec 2025 | 76.5% | 3.1% | 6.9% | 3.3% | 5.6% | 0.4% | 1.6% | 1.6% | 0.33% | 0.28% | 0.41% |
| Jan 2026 | 73.1% | 4.4% | 6.6% | 3.8% | 8% | 0.67% | 1.1% | 1.2% | 0.48% | 0.29% | 0.32% |
| Feb 2026 | 73% | 5.4% | 8% | 3.8% | 5.4% | 0.73% | 1.1% | 1.2% | 0.7% | 0.26% | 0.32% |
| Mar 2026 | 72.5% | 5.3% | 8% | 4.7% | 4.4% | 1.1% | 1.3% | 1.2% | 0.7% | 0.43% | 0.46% |
| Apr 2026 | 71.6% | 6.4% | 7.9% | 4.6% | 4.3% | 1.2% | 1.3% | 1.2% | 0.69% | 0.43% | 0.38% |
| May 2026 | 72.7% | 6.5% | 6.5% | 4.7% | 4.4% | 1% | 1.2% | 1.5% | 0.58% | 0.54% | 0.24% |
| Jun 2026 | 67.2% | 9% | 7.4% | 5.4% | 4.9% | 1.3% | 1.5% | 1.7% | 0.66% | 0.59% | 0.27% |
| Jul 2026 | 63.3% | 10.4% | 8.5% | 6.3% | 4.7% | 1.8% | 1.8% | 1.6% | 0.75% | 0.56% | 0.33% |
| Aug 2026 | 67.5% | 11.1% | 7.4% | 5.5% | 3.3% | 1.6% | 1.3% | 0.97% | 0.65% | 0.45% | 0.22% |
| Sep 2026 | 69.9% | 9.4% | 6.3% | 5.8% | 3.4% | 1.6% | 1.2% | 0.97% | 0.67% | 0.43% | 0.23% |
How has the Cohley and Collabstr comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Cohley took it in June 2026.
- Across the 12 months ending September 2026, Cohley’s share of searches among UGC production platforms worldwide moved from 2.7% to 9.4%, and its estimated monthly branded searches moved from 12.1K to 40.5K.
- Across the 12 months ending September 2026, Collabstr’s share of searches among UGC production platforms worldwide moved from 7.3% to 6.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for UGC production platforms worldwide in September 2026?
2 changes

In September 2026, Cohley lost share of searches among UGC production platforms worldwide, from 11.1% to 9.4%.

In September 2026, Collabstr lost share of searches among UGC production platforms worldwide, from 7.4% to 6.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cohley’s and Collabstr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UGC production platforms

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