Brandwave

Trend vs Twirl:Which is more popular?

In September 2026, Twirl had more branded searches than Trend among UGC production platforms worldwide. Twirl had about 2,900 branded searches, while Trend had 1,000. Twirl made up 0.67% of all UGC production platform searches we track, and Trend accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about UGC production platforms, Trend appeared in three of the five answers and Twirl in two. Trend was mentioned before Twirl in every answer that named either.

Among UGC production platforms worldwide in September 2026

Who do people search for more?

Twirl, about 3 searches for every 1 for Trend

Twirl 2.9K searchesTrend 1K searches

Who does AI mention more?

Trend, mentioned in 3 of 5 answers, Twirl in 2

Trend in 3 of 5Twirl in 2 of 5

Who does AI recommend more?

Trend, named ahead of Twirl in 3 of 3 answers

Trend first in 3Twirl never first

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Top UGC production platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trend was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Twirl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Trend was listed before Twirl in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Billo1st
  2. Cohley2nd
  3. Insense3rd
  4. JoinBrands4th
  5. Trend5th
  6. Influee6th
  7. Collabstr7th
  8. Twirl8th
  9. Social Cat–
  10. Stack Influence–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cohley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JoinBrands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Influee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Collabstr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twirl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Social Cat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stack Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about UGC production platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Trend or Twirl more popular in search?

This chart shows how often people search Google for Trend and Twirl by name. Each line represents a brand's share of searches for all 11 UGC production platforms we track, month by month, from English-language searches worldwide.

Trend and Twirl among UGC production platforms worldwide, by month

Share of searches by month for Twirl, Trend. The figures are in the table below the chart.

View monthly share of searches table
MonthInflueeCohleyCollabstrJoinBrandsSocial CatInsenseBilloStack InfluenceTwirlminisocialTrend
Oct 202580.7%2.7%7.3%2.7%4%0.34%0.51%0.87%0.35%0.3%0.35%
Nov 202581.6%2.7%6%2.8%4%0.33%0.58%1.1%0.29%0.3%0.35%
Dec 202576.5%3.1%6.9%3.3%5.6%0.4%1.6%1.6%0.33%0.28%0.41%
Jan 202673.1%4.4%6.6%3.8%8%0.67%1.1%1.2%0.48%0.29%0.32%
Feb 202673%5.4%8%3.8%5.4%0.73%1.1%1.2%0.7%0.26%0.32%
Mar 202672.5%5.3%8%4.7%4.4%1.1%1.3%1.2%0.7%0.43%0.46%
Apr 202671.6%6.4%7.9%4.6%4.3%1.2%1.3%1.2%0.69%0.43%0.38%
May 202672.7%6.5%6.5%4.7%4.4%1%1.2%1.5%0.58%0.54%0.24%
Jun 202667.2%9%7.4%5.4%4.9%1.3%1.5%1.7%0.66%0.59%0.27%
Jul 202663.3%10.4%8.5%6.3%4.7%1.8%1.8%1.6%0.75%0.56%0.33%
Aug 202667.5%11.1%7.4%5.5%3.3%1.6%1.3%0.97%0.65%0.45%0.22%
Sep 202669.9%9.4%6.3%5.8%3.4%1.6%1.2%0.97%0.67%0.43%0.23%

How has the Trend and Twirl comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Twirl took it in January 2026.
  • Across the 12 months ending September 2026, Trend’s share of searches among UGC production platforms worldwide moved from 0.35% to 0.23%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Twirl’s share of searches among UGC production platforms worldwide moved from 0.35% to 0.67%, and its estimated monthly branded searches moved from 1.6K to 2.9K.

How did search popularity change for UGC production platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Twirl worldwide rose 81.3% over 12 measured months, from 1.6K to 2.9K in September 2026.

  2. Estimated monthly branded searches for Trend worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Trend’s and Twirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trend

1 branded search term

  • trend io

Twirl

1 branded search term

  • twirl ugc

How the Brand Demand Index is measured

Other head-to-heads among UGC production platforms

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