Brandwave

UGC creator marketplaces:Which brands are most popular in search?

In August 2026, Collabstr was the most searched among UGC creator marketplaces worldwide, with an estimated 35.5K branded searches and 47.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Collabstr47.3%
  2. JoinBrands32.8%
  3. Insense9.7%
  4. Billo7.6%
  5. minisocial2.6%

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Share of SearchLeaderboard

Compare platforms for brands to commission user-generated content from creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among UGC creator marketplaces worldwide, by month

Share of Search by month for Collabstr, JoinBrands, Insense, Billo, minisocial. The figures are in the table below the chart.

View monthly share of search table
MonthCollabstrJoinBrandsInsenseBillominisocial
Oct 202565.6%24.2%3%4.5%2.7%
Nov 202560.8%27.3%3.2%5.7%3%
Dec 202555.3%25.8%3.1%13.5%2.2%
Jan 202653.7%30.1%5.3%8.7%2.3%
Feb 202658.4%26.9%5.1%7.7%1.9%
Mar 202652.6%29.6%7%8.1%2.7%
Apr 202651.8%29.5%7.9%8%2.8%
May 202648.2%32.6%7.3%8.2%3.7%
Jun 202647.2%32.4%7.9%9%3.5%
Jul 202645.9%32.9%9.2%9.1%2.9%
Aug 202647.3%32.8%9.7%7.6%2.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Collabstr

    47.3%

    held 1st · 35.5K estimated branded searches · +3.2% vs prior month · +1.3 points

  2. 2.JoinBrands

    32.8%

    held 2nd · 24.6K estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.Insense

    9.7%

    held 3rd · 7.3K estimated branded searches · +5.8% vs prior month · +0.5 points

  4. 4.Billo

    7.6%

    held 4th · 5.7K estimated branded searches · -16.2% vs prior month · -1.5 points

  5. 5.minisocial

    2.6%

    held 5th · 2K estimated branded searches · -7.9% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among UGC creator marketplaces worldwide?

In August 2026, Collabstr was the most searched among UGC creator marketplaces worldwide, with an estimated 35.5K branded searches and 47.3% estimated Share of Search within this set. JoinBrands is in 2nd place, 14.5 percentage points behind at 32.8% Share of Search.

Global UGC creator marketplaces, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Collabstr65.6% → 47.3%65.6%Oct 202545.9%Jul 20261st
JoinBrands24.2% → 32.8%32.9%Jul 202624.2%Oct 20252nd
Insense3% → 9.7%9.7%Aug 20263%Oct 20254th → 3rd
Billo4.5% → 7.6%13.5%Dec 20254.5%Oct 20253rd → 4th
minisocial2.7% → 2.6%3.7%May 20261.9%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Collabstr’s estimated Share of Search among UGC creator marketplaces worldwide decreased from 65.6% to 47.3%.
  • Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among UGC creator marketplaces worldwide increased from 24.2% to 32.8%.
  • Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC creator marketplaces worldwide increased from 3% to 9.7%.
  • Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC creator marketplaces worldwide increased from 4.5% to 7.6%.
  • Across the 11 months ending August 2026, Collabstr’s estimated Share of Search among UGC creator marketplaces worldwide peaked at 65.6% in October 2025 and was lowest at 45.9% in July 2026.
  • Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among UGC creator marketplaces worldwide peaked at 32.9% in July 2026 and was lowest at 24.2% in October 2025.
  • Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC creator marketplaces worldwide peaked at 13.5% in December 2025 and was lowest at 4.5% in October 2025.
  • Across the 11 months ending August 2026, minisocial’s estimated Share of Search among UGC creator marketplaces worldwide peaked at 3.7% in May 2026 and was lowest at 1.9% in February 2026.
  • Across the 11 months ending August 2026, Insense rose from 4th to 3rd among UGC creator marketplaces worldwide.
  • Across the 11 months ending August 2026, Billo fell from 3rd to 4th among UGC creator marketplaces worldwide.
  • Across the 11 months ending August 2026, minisocial held steady: its estimated Share of Search among UGC creator marketplaces worldwide moved less than 0.5 percentage points.

How did search popularity change for UGC creator marketplaces worldwide in August 2026?

  1. In August 2026, Collabstr gained estimated Share of Search among UGC creator marketplaces worldwide, from 45.9% to 47.3%.

  2. In August 2026, Insense gained estimated Share of Search among UGC creator marketplaces worldwide, from 9.2% to 9.7%.

  3. In August 2026, Billo lost estimated Share of Search among UGC creator marketplaces worldwide, from 9.1% to 7.6%.

  4. minisocial’s estimated Share of Search among UGC creator marketplaces worldwide has lost ground for 3 months in a row, from 3.7% to 2.6% in August 2026.

  5. Estimated monthly branded searches for JoinBrands worldwide rose 97% over 11 measured months, from 12.5K to 24.6K in August 2026.

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