Brandwave

How popular isInfluee in search?

In September 2026, people searched for Influee by name about 301,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 81.7% of all global UGC creator marketplace searches, placing Influee first out of six marketplaces. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Influee81.7%
  2. Collabstr7.8%
  3. JoinBrands6.8%
  4. Insense1.9%
  5. Billo1.4%
  6. minisocial0.5%
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Which UGC creator marketplaces compete with Influee?

Influee against UGC creator marketplaces worldwide, by month

Share of searches by month for Influee, Collabstr, JoinBrands. The figures are in the table below the chart.

View monthly share of searches table
MonthInflueeCollabstrJoinBrandsInsenseBillominisocial
Oct 202587.7%8.1%3%0.37%0.55%0.33%
Nov 202589%6.7%3%0.36%0.63%0.33%
Dec 202585.8%7.9%3.7%0.44%1.8%0.32%
Jan 202685.3%7.9%4.4%0.78%1.3%0.33%
Feb 202683.8%9.5%4.4%0.83%1.3%0.3%
Mar 202682.1%9.4%5.3%1.3%1.4%0.48%
Apr 202682.1%9.3%5.3%1.4%1.4%0.49%
May 202683.5%8%5.4%1.2%1.4%0.62%
Jun 202680.2%9.4%6.4%1.6%1.8%0.7%
Jul 202676.7%10.7%7.7%2.2%2.1%0.67%
Aug 202680%9.4%6.5%1.9%1.5%0.53%
Sep 202681.7%7.8%6.8%1.9%1.4%0.5%

  1. 1.Influee

    81.7%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Collabstr

    7.8%

    Held 2nd. 28.7K estimated branded searches, -19.2% vs prior month. Share -1.7 points.

  3. 3.JoinBrands

    6.8%

    Held 3rd. 25.1K estimated branded searches, +2% vs prior month. Share +0.3 points.

  4. 4.Insense

    1.9%

    Held 4th. 7K estimated branded searches, -4.5% vs prior month. Share -0.1 points.

  5. 5.Billo

    1.4%

    Held 5th. 5K estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  6. 6.minisocial

    0.5%

    Held 6th. 1.9K estimated branded searches, -6.5% vs prior month. Share 0 points.

Compare search popularity between Influee and its closest rivals

Every comparison with Influee

10 comparisons

How has branded search demand for Influee changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Influee worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Influee’s share of searches among UGC creator marketplaces worldwide decreased from 87.7% to 81.7%.
  • Across the 12 months ending September 2026, Influee’s share of searches among UGC creator marketplaces worldwide peaked at 89% in November 2025 and was lowest at 76.7% in July 2026.

How did search popularity change for UGC creator marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, Influee gained share of searches among UGC creator marketplaces worldwide, from 80% to 81.7%.

  2. In September 2026, Collabstr lost share of searches among UGC creator marketplaces worldwide, from 9.4% to 7.8%.

  3. Estimated monthly branded searches for Insense worldwide rose 348.1% over 12 measured months, from 1.6K to 7K in September 2026.

  4. Estimated monthly branded searches for Billo worldwide rose 115.1% over 12 measured months, from 2.3K to 5K in September 2026.

  5. Estimated monthly branded searches for JoinBrands worldwide rose 101% over 12 measured months, from 12.5K to 25.1K in September 2026.

  6. Estimated monthly branded searches for minisocial worldwide rose 33.8% over 12 measured months, from 1.4K to 1.9K in September 2026.

How are Influee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Influee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • influee

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How the Brand Demand Index is measured

Where does Influee compete?

Influee is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
UGC production platforms1st of 1169.9%Show ranking
UGC creator marketplaces1st of 681.7%Shown above
Creator with pink hair and a pink jacket

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