Insense vs Okendo:Which is searched more?
In September 2026, Insense and Okendo were level in searches among UGC commerce platforms worldwide, with an estimated 7K versus 6.6K branded searches, at 8.4% and 7.9% of the total. These are worldwide searches for English-language branded terms.
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Is Insense or Okendo more popular in search?
Compare the platforms that turn customer content into shopping content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Insense, Okendo. The figures are in the table below the chart.
View monthly share of searches table
| Month | JoinBrands | Bazaarvoice | Yotpo | Insense | Okendo | Billo | Junip | Loox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.3% | 29.2% | 35.5% | 2% | 8.6% | 3% | 4.7% | 0.51% |
| Nov 2025 | 18.7% | 27.7% | 33.4% | 2.2% | 8.1% | 3.9% | 5.4% | 0.59% |
| Dec 2025 | 19.3% | 22.2% | 32.9% | 2.3% | 8% | 9.3% | 5.3% | 0.58% |
| Jan 2026 | 24.2% | 23% | 28.1% | 4.3% | 8.4% | 7% | 4.6% | 0.61% |
| Feb 2026 | 21.7% | 25.2% | 30.7% | 4.1% | 7.5% | 6.2% | 4% | 0.54% |
| Mar 2026 | 23% | 26.3% | 26.3% | 5.5% | 7.8% | 6.3% | 4.3% | 0.57% |
| Apr 2026 | 24% | 22.4% | 27.5% | 6.4% | 8.2% | 6.5% | 4.5% | 0.48% |
| May 2026 | 24.3% | 22.8% | 27.9% | 5.4% | 8.3% | 6.1% | 4.5% | 0.6% |
| Jun 2026 | 24.6% | 22.6% | 27.7% | 6% | 8.2% | 6.9% | 3.6% | 0.49% |
| Jul 2026 | 27.8% | 20.5% | 25.1% | 7.8% | 7.5% | 7.7% | 3.3% | 0.44% |
| Aug 2026 | 28.9% | 21.3% | 21.2% | 8.6% | 9.5% | 6.7% | 3.4% | 0.46% |
| Sep 2026 | 30.2% | 21.8% | 21.8% | 8.4% | 7.9% | 6% | 3.5% | 0.47% |
How has the Insense and Okendo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Insense took it in July 2026, Okendo took it in August 2026, Insense took it in September 2026.
- Across the 12 months ending September 2026, Insense’s share of searches among UGC commerce platforms worldwide moved from 2% to 8.4%, and its estimated monthly branded searches moved from 1.6K to 7K.
- Across the 12 months ending September 2026, Okendo’s share of searches among UGC commerce platforms worldwide moved from 8.6% to 7.9%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for UGC commerce platforms worldwide in September 2026?
2 changes
In September 2026, Okendo lost share of searches among UGC commerce platforms worldwide, from 9.5% to 7.9%.
In September 2026, Insense rose from 5th to 4th among UGC commerce platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Insense’s and Okendo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UGC commerce platforms
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