Insense vs Trend:Which is searched more?
In September 2026, Insense had more branded searches than Trend among UGC production platforms worldwide. Insense had about 6,990 branded searches, while Trend had 1,000. Insense made up 1.6% of all UGC production platform searches we track, and Trend accounted for 0.23%. These are worldwide searches for English-language branded terms.
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Is Insense or Trend more popular in search?
Compare the platforms that source customer and creator content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Insense, Trend. The figures are in the table below the chart.
View monthly share of searches table
| Month | Influee | Cohley | Collabstr | JoinBrands | Social Cat | Insense | Billo | Stack Influence | Twirl | minisocial | Trend |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 2.7% | 7.3% | 2.7% | 4% | 0.34% | 0.51% | 0.87% | 0.35% | 0.3% | 0.35% |
| Nov 2025 | 81.6% | 2.7% | 6% | 2.8% | 4% | 0.33% | 0.58% | 1.1% | 0.29% | 0.3% | 0.35% |
| Dec 2025 | 76.5% | 3.1% | 6.9% | 3.3% | 5.6% | 0.4% | 1.6% | 1.6% | 0.33% | 0.28% | 0.41% |
| Jan 2026 | 73.1% | 4.4% | 6.6% | 3.8% | 8% | 0.67% | 1.1% | 1.2% | 0.48% | 0.29% | 0.32% |
| Feb 2026 | 73% | 5.4% | 8% | 3.8% | 5.4% | 0.73% | 1.1% | 1.2% | 0.7% | 0.26% | 0.32% |
| Mar 2026 | 72.5% | 5.3% | 8% | 4.7% | 4.4% | 1.1% | 1.3% | 1.2% | 0.7% | 0.43% | 0.46% |
| Apr 2026 | 71.6% | 6.4% | 7.9% | 4.6% | 4.3% | 1.2% | 1.3% | 1.2% | 0.69% | 0.43% | 0.38% |
| May 2026 | 72.7% | 6.5% | 6.5% | 4.7% | 4.4% | 1% | 1.2% | 1.5% | 0.58% | 0.54% | 0.24% |
| Jun 2026 | 67.2% | 9% | 7.4% | 5.4% | 4.9% | 1.3% | 1.5% | 1.7% | 0.66% | 0.59% | 0.27% |
| Jul 2026 | 63.3% | 10.4% | 8.5% | 6.3% | 4.7% | 1.8% | 1.8% | 1.6% | 0.75% | 0.56% | 0.33% |
| Aug 2026 | 67.5% | 11.1% | 7.4% | 5.5% | 3.3% | 1.6% | 1.3% | 0.97% | 0.65% | 0.45% | 0.22% |
| Sep 2026 | 69.9% | 9.4% | 6.3% | 5.8% | 3.4% | 1.6% | 1.2% | 0.97% | 0.67% | 0.43% | 0.23% |
How has the Insense and Trend comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Insense took it in January 2026.
- Across the 12 months ending September 2026, Insense’s share of searches among UGC production platforms worldwide moved from 0.34% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 7K.
- Across the 12 months ending September 2026, Trend’s share of searches among UGC production platforms worldwide moved from 0.35% to 0.23%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for UGC production platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Insense’s and Trend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UGC production platforms
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