Billo vs JoinBrands:Which is more popular by branded search?
In August 2026, JoinBrands had more branded searches than Billo among UGC creator marketplaces worldwide. JoinBrands was estimated to have 24.6K branded searches compared to Billo’s 5.7K, and held a 32.8% Share of Search versus Billo’s 7.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Billo or JoinBrands?
Compare platforms for brands to commission user-generated content from creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JoinBrands, Billo. The figures are in the table below the chart.
View monthly share of search table
| Month | Collabstr | JoinBrands | Insense | Billo | minisocial |
|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 24.2% | 3% | 4.5% | 2.7% |
| Nov 2025 | 60.8% | 27.3% | 3.2% | 5.7% | 3% |
| Dec 2025 | 55.3% | 25.8% | 3.1% | 13.5% | 2.2% |
| Jan 2026 | 53.7% | 30.1% | 5.3% | 8.7% | 2.3% |
| Feb 2026 | 58.4% | 26.9% | 5.1% | 7.7% | 1.9% |
| Mar 2026 | 52.6% | 29.6% | 7% | 8.1% | 2.7% |
| Apr 2026 | 51.8% | 29.5% | 7.9% | 8% | 2.8% |
| May 2026 | 48.2% | 32.6% | 7.3% | 8.2% | 3.7% |
| Jun 2026 | 47.2% | 32.4% | 7.9% | 9% | 3.5% |
| Jul 2026 | 45.9% | 32.9% | 9.2% | 9.1% | 2.9% |
| Aug 2026 | 47.3% | 32.8% | 9.7% | 7.6% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Billo and JoinBrands comparison changed over the last 12 months?
3 findings
- JoinBrands was ahead of Billo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC creator marketplaces worldwide moved from 4.5% to 7.6%, and its estimated monthly branded searches moved from 2.3K to 5.7K.
- Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among UGC creator marketplaces worldwide moved from 24.2% to 32.8%, and its estimated monthly branded searches moved from 12.5K to 24.6K.
How did search popularity change for UGC creator marketplaces worldwide in August 2026?
2 changes
In August 2026, Billo lost estimated Share of Search among UGC creator marketplaces worldwide, from 9.1% to 7.6%.
Estimated monthly branded searches for JoinBrands worldwide rose 97% over 11 measured months, from 12.5K to 24.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Billo’s and JoinBrands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billo
2 branded search terms
- billo ugc
- billo ugc platform
JoinBrands
2 branded search terms
- joinbrands
- joinbrands ugc
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.