Brandwave

Bazaarvoice vs Yotpo:Which is searched more?

In August 2026, Yotpo had more branded searches than Bazaarvoice among UGC commerce platforms worldwide. Yotpo was estimated to have 19.8K branded searches compared to Bazaarvoice’s 18.3K, and held a 38.3% Share of Search versus Bazaarvoice’s 35.4%. These are worldwide searches for English-language branded terms.

Share of Search among UGC commerce platforms worldwide in August 2026Which is more popular in search, Bazaarvoice or Yotpo?
Bazaarvoice35.4%18.3K searches
vs
Yotpo38.3%19.8K searches

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Which is more popular in search, Bazaarvoice or Yotpo?

Compare the platforms that turn customer content into shopping content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bazaarvoice and Yotpo among UGC commerce platforms worldwide, by month

Share of Search by month for Yotpo, Bazaarvoice. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoBazaarvoice
Oct 202545.3%34.5%
Nov 202543.4%33.5%
Dec 202546.8%30.2%
Jan 202643.3%33.4%
Feb 202644.8%34.5%
Mar 202640.4%37.4%
Apr 202649.4%29.8%
May 202643%33.6%
Jun 202643.9%33.6%
Jul 202644.3%33.6%
Aug 202638.3%35.4%
Sep 2026——

How has the Bazaarvoice and Yotpo comparison changed over the last 12 months?

  • Yotpo was ahead of Bazaarvoice in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bazaarvoice’s estimated Share of Search among UGC commerce platforms worldwide moved from 34.5% to 35.4%, and its estimated monthly branded searches moved from 22.6K to 18.3K.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among UGC commerce platforms worldwide moved from 45.3% to 38.3%, and its estimated monthly branded searches moved from 29.6K to 19.8K.

How did search popularity change for UGC commerce platforms worldwide in August 2026?

  1. In August 2026, Bazaarvoice gained estimated Share of Search among UGC commerce platforms worldwide, from 33.6% to 35.4%.

  2. In August 2026, Yotpo lost estimated Share of Search among UGC commerce platforms worldwide, from 44.3% to 38.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Bazaarvoice’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bazaarvoice

3 branded search terms

  • bazaarvoice
  • bazaarvoice ugc platform
  • bazaarvoice.com

Yotpo

3 branded search terms

  • yotpo
  • yotpo product reviews
  • yotpo reviews

How the Brand Demand Index is measured

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