Brandwave

Growave vs Yotpo:Which is more popular?

In September 2026, Yotpo had more branded searches than Growave among ecommerce loyalty platforms worldwide. Yotpo had about 18,100 branded searches, while Growave had 1,000. Yotpo made up 64% of all ecommerce loyalty platform searches we track, and Growave accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about ecommerce loyalty platforms, Yotpo appeared in all five answers and Growave in none.

Among ecommerce loyalty platforms worldwide in September 2026

Who do people search for more?

Yotpo, about 18 searches for every 1 for Growave

Yotpo 18.1K searchesGrowave 1K searches

Who does AI mention more?

Yotpo, mentioned in every answer we collected

Yotpo in 5 of 5Growave in 0 of 5

Who does AI recommend more?

Yotpo, the only one of the two named

Yotpo first in 5Growave never named

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Top ecommerce loyalty platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yotpo appeared in all five answers. Growave did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smile.io1st
  2. LoyaltyLion2nd
  3. Yotpo3rd
  4. Rivo4th
  5. Marsello5th
  6. Growave–
  7. BON Loyalty–
  8. Stamped–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LoyaltyLion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smile.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rivo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marsello1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Growave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BON Loyalty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce loyalty platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Growave or Yotpo more popular in search?

This chart shows how often people search Google for Growave and Yotpo by name. Each line represents a brand's share of searches for all eight ecommerce loyalty platforms we track, month by month, from English-language searches worldwide.

Growave and Yotpo among ecommerce loyalty platforms worldwide, by month

Share of searches by month for Yotpo, Growave. The figures are in the table below the chart.

View monthly share of searches table
MonthYotpoMarselloLoyaltyLionGrowaveSmile.ioBON LoyaltyStampedRivo
Oct 202567%9.3%12.9%4%2.7%1.5%1.8%0.87%
Nov 202566.9%9.2%12.1%3.9%3.4%1.4%2.2%0.87%
Dec 202568.2%9.3%11.4%4%3%1.5%1.8%0.89%
Jan 202663.6%10.7%13.8%4.6%3.2%1.4%1.7%1.1%
Feb 202665.7%9%14.2%3.8%3.3%1.4%1.4%1.2%
Mar 202664.2%10.8%12.4%3.8%4%1.7%1.7%1.3%
Apr 202667.6%9.2%12.2%3%3.3%1.8%1.8%1.1%
May 202668.1%9.2%12.3%2.7%3.4%1.5%1.5%1.3%
Jun 202667.7%11.3%10.7%3%3%1.5%1.5%1.3%
Jul 202668.6%11.6%9.9%3.1%3.1%1.5%1.2%1.1%
Aug 202664.9%13.4%10.4%3.2%4%1.4%1.4%1.3%
Sep 202664%13.1%12%3.5%3.4%1.4%1.4%1.2%

How has the Growave and Yotpo comparison changed over the last 12 months?

3 findings
  • Yotpo was ahead of Growave in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Growave’s share of searches among ecommerce loyalty platforms worldwide moved from 4% to 3.5%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Yotpo’s share of searches among ecommerce loyalty platforms worldwide moved from 67% to 64%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for ecommerce loyalty platforms worldwide in September 2026?

2 changes
  1. In September 2026, Yotpo lost share of searches among ecommerce loyalty platforms worldwide, from 64.9% to 64%.

  2. In September 2026, Growave rose from 5th to 4th among ecommerce loyalty platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Growave’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Growave

1 branded search term

  • growave

Yotpo

1 branded search term

  • yotpo

How the Brand Demand Index is measured

Other head-to-heads among ecommerce loyalty platforms

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