Marsello vs Smile.io:Which is more popular?
In September 2026, Marsello had more branded searches than Smile.io among ecommerce loyalty platforms worldwide. Marsello had about 3,710 branded searches, while Smile.io had 970. Marsello made up 13.1% of all ecommerce loyalty platform searches we track, and Smile.io accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about ecommerce loyalty platforms, Smile.io appeared in all five answers and Marsello in one. Smile.io was mentioned before Marsello in every answer.
Who do people search for more?
Marsello, about 4 searches for every 1 for Smile.io
Who does AI mention more?
Smile.io, mentioned in every answer we collected
Who does AI recommend more?
Smile.io, named ahead of Marsello in every answer
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Top ecommerce loyalty platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smile.io appeared in all five answers. Marsello was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smile.io was listed before Marsello in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Smile.io1st
LoyaltyLion2nd
Yotpo3rd
Rivo4th- Marsello5th
Growave–
BON Loyalty–
Stamped–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yotpo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LoyaltyLion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smile.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rivo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marsello1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Growave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BON Loyalty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce loyalty platforms
5 answers
Asked ChatGPT
“Which ecommerce loyalty platform should I use?”
Asked ChatGPT
“What are the best ecommerce loyalty platforms?”
Asked ChatGPT
“What's the best ecommerce loyalty platform for customer rewards?”
Searched Google, AI Overview
“ecommerce loyalty platform”
Searched Google, AI Overview
“best loyalty platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Marsello or Smile.io more popular in search?
This chart shows how often people search Google for Marsello and Smile.io by name. Each line represents a brand's share of searches for all eight ecommerce loyalty platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Marsello, Smile.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yotpo | Marsello | LoyaltyLion | Growave | Smile.io | BON Loyalty | Stamped | Rivo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 9.3% | 12.9% | 4% | 2.7% | 1.5% | 1.8% | 0.87% |
| Nov 2025 | 66.9% | 9.2% | 12.1% | 3.9% | 3.4% | 1.4% | 2.2% | 0.87% |
| Dec 2025 | 68.2% | 9.3% | 11.4% | 4% | 3% | 1.5% | 1.8% | 0.89% |
| Jan 2026 | 63.6% | 10.7% | 13.8% | 4.6% | 3.2% | 1.4% | 1.7% | 1.1% |
| Feb 2026 | 65.7% | 9% | 14.2% | 3.8% | 3.3% | 1.4% | 1.4% | 1.2% |
| Mar 2026 | 64.2% | 10.8% | 12.4% | 3.8% | 4% | 1.7% | 1.7% | 1.3% |
| Apr 2026 | 67.6% | 9.2% | 12.2% | 3% | 3.3% | 1.8% | 1.8% | 1.1% |
| May 2026 | 68.1% | 9.2% | 12.3% | 2.7% | 3.4% | 1.5% | 1.5% | 1.3% |
| Jun 2026 | 67.7% | 11.3% | 10.7% | 3% | 3% | 1.5% | 1.5% | 1.3% |
| Jul 2026 | 68.6% | 11.6% | 9.9% | 3.1% | 3.1% | 1.5% | 1.2% | 1.1% |
| Aug 2026 | 64.9% | 13.4% | 10.4% | 3.2% | 4% | 1.4% | 1.4% | 1.3% |
| Sep 2026 | 64% | 13.1% | 12% | 3.5% | 3.4% | 1.4% | 1.4% | 1.2% |
How has the Marsello and Smile.io comparison changed over the last 12 months?
3 findings
- Marsello was ahead of Smile.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marsello’s share of searches among ecommerce loyalty platforms worldwide moved from 9.3% to 13.1%, and its estimated monthly branded searches moved from 3.8K to 3.7K.
- Across the 12 months ending September 2026, Smile.io’s share of searches among ecommerce loyalty platforms worldwide moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 1.1K to 970.
How did search popularity change for ecommerce loyalty platforms worldwide in September 2026?
1 change
In September 2026, Smile.io lost share of searches among ecommerce loyalty platforms worldwide, from 4% to 3.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Marsello’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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