How popular isMarsello in search?
In August 2026, there were an estimated 3.7K branded searches for Marsello worldwide which held steady over the last 11 months. Marsello holds 38.2% estimated Share of Search among ecommerce loyalty platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Marsello38.2%
LoyaltyLion29.6%
Yotpo17.1%
Smile.io11.3%
Rivo3.8%
Follow Marsello and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which ecommerce loyalty platforms compete with Marsello?
Share of Search by month for Marsello, LoyaltyLion, Yotpo, Smile.io, Rivo. The figures are in the table below the chart.
View monthly share of search table
| Month | Marsello | LoyaltyLion | Yotpo | Smile.io | Rivo |
|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 40.2% | 19.4% | 8.6% | 2.7% |
| Nov 2025 | 29.3% | 38.5% | 18.5% | 11% | 2.8% |
| Dec 2025 | 32.3% | 39.7% | 14.5% | 10.4% | 3.1% |
| Jan 2026 | 32% | 41% | 14.3% | 9.6% | 3.2% |
| Feb 2026 | 27.6% | 43.5% | 15.3% | 10.1% | 3.5% |
| Mar 2026 | 31.5% | 36.2% | 16.7% | 11.8% | 3.9% |
| Apr 2026 | 18.1% | 24% | 49.2% | 6.5% | 2.2% |
| May 2026 | 30.2% | 40.4% | 13.8% | 11.3% | 4.3% |
| Jun 2026 | 35.9% | 33.9% | 16.4% | 9.7% | 4.2% |
| Jul 2026 | 36.5% | 31.2% | 19% | 9.8% | 3.5% |
| Aug 2026 | 38.2% | 29.6% | 17.1% | 11.3% | 3.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.2% | 3.7K | 0% | +1.7 points | |
| 2, held 2nd | 29.6% | 2.9K | -9.4% | -1.6 points | |
| 3, held 3rd | 17.1% | 1.7K | -14.4% | -2 points | |
| 4, held 4th | 11.3% | 1.1K | +11% | +1.6 points | |
| 5, held 5th | 3.8% | 370 | +2.8% | +0.3 points |
1.
Marsello38.2%
held 1st · 3.7K estimated branded searches · 0% vs prior month · +1.7 points
29.6%
held 2nd · 2.9K estimated branded searches · -9.4% vs prior month · -1.6 points
3.
Yotpo17.1%
held 3rd · 1.7K estimated branded searches · -14.4% vs prior month · -2 points
4.
Smile.io11.3%
held 4th · 1.1K estimated branded searches · +11% vs prior month · +1.6 points
5.
Rivo3.8%
held 5th · 370 estimated branded searches · +2.8% vs prior month · +0.3 points
Compare search popularity between Marsello and its closest rivals
How has branded search demand for Marsello changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Marsello worldwide held steady, from 3.8K to 3.7K.
- Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide increased from 29.1% to 38.2%.
- Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty platforms worldwide peaked at 38.2% in August 2026 and was lowest at 18.1% in April 2026.
- Across the 11 months ending August 2026, Marsello rose from 2nd to 1st among ecommerce loyalty platforms worldwide.
How did search popularity change for ecommerce loyalty platforms worldwide in August 2026?
4 changes
In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 36.5% to 38.2%.
In August 2026, Smile.io gained estimated Share of Search among ecommerce loyalty platforms worldwide, from 9.8% to 11.3%.
In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 19% to 17.1%.
In August 2026, LoyaltyLion lost estimated Share of Search among ecommerce loyalty platforms worldwide, from 31.2% to 29.6%.
How is Marsello measured?
Brandwave collects information about searches that people make online using Marsello’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- marsello
- marsello loyalty
Do you work for Marsello? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Marsello your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.