Brandwave

G2 vs UserEvidence:Which is more popular?

In September 2026, G2 had more branded searches than UserEvidence among brand advocacy platforms worldwide. G2 had about 458,000 branded searches, while UserEvidence had 590. G2 made up 76.1% of all brand advocacy platform searches we track, and UserEvidence accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about brand advocacy platforms, G2 and UserEvidence each appeared in two of the five answers. UserEvidence was mentioned before G2 in every answer that named either.

Among brand advocacy platforms worldwide in September 2026

Who do people search for more?

G2, about 776 searches for every 1 for UserEvidence

G2 458K searchesUserEvidence 590 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

G2 in 2 of 5UserEvidence in 2 of 5

Who does AI recommend more?

UserEvidence, named ahead of G2 in 2 of 2 answers

UserEvidence first in 2G2 never first

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Top brand advocacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G2 and UserEvidence were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UserEvidence was listed before G2 in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Influitive1st
  2. Referral Factory2nd
  3. DSMN83rd
  4. Referral Rock4th
  5. Birdeye5th
  6. Yotpo6th
  7. UserEvidence7th
  8. Extole8th
  9. G29th
  10. TrustRadius10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Influitive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Referral Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DSMN82 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referral Rock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrustRadius1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brand advocacy platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is G2 or UserEvidence more popular in search?

This chart shows how often people search Google for G2 and UserEvidence by name. Each line represents a brand's share of searches for all 11 brand advocacy platforms we track, month by month, from English-language searches worldwide.

G2 and UserEvidence among brand advocacy platforms worldwide, by month

Share of searches by month for G2, UserEvidence. The figures are in the table below the chart.

View monthly share of searches table
MonthG2BirdeyeCapterraYotpoTrustRadiusExtoleDSMN8Referral RockReferral FactoryUserEvidenceInfluitive
Oct 202572.7%11.7%7.8%5.2%1%0.37%0.19%0.37%0.31%0.14%0.17%
Nov 202570.7%13.9%7.6%5.1%1%0.37%0.23%0.37%0.37%0.17%0.17%
Dec 202572.7%11.7%7.8%5.2%1%0.31%0.21%0.31%0.31%0.14%0.17%
Jan 202669.4%13.6%9.1%5%1.2%0.36%0.29%0.36%0.36%0.16%0.16%
Feb 202666.5%15.8%8.7%5.8%1.4%0.42%0.34%0.34%0.34%0.19%0.19%
Mar 202664.1%23%6.9%3.8%0.92%0.27%0.27%0.22%0.22%0.15%0.12%
Apr 202675.3%9.9%8.1%4.4%1.1%0.32%0.2%0.2%0.26%0.14%0.12%
May 202677.6%10.2%6.8%3.7%0.74%0.22%0.17%0.17%0.22%0.1%0.1%
Jun 202678.9%8.5%7%3.8%0.76%0.22%0.22%0.17%0.17%0.12%0.1%
Jul 202678.8%8.5%7%3.8%0.93%0.28%0.17%0.17%0.17%0.1%0.1%
Aug 202677.1%10.2%6.8%3.7%1.1%0.27%0.21%0.21%0.21%0.12%0.1%
Sep 202676.1%12.3%6.7%3%0.9%0.27%0.22%0.17%0.15%0.1%0.08%

How has the G2 and UserEvidence comparison changed over the last 12 months?

3 findings
  • G2 was ahead of UserEvidence in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, G2’s share of searches among brand advocacy platforms worldwide moved from 72.7% to 76.1%, and its estimated monthly branded searches moved from 376K to 458K.
  • Across the 12 months ending September 2026, UserEvidence’s share of searches among brand advocacy platforms worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for brand advocacy platforms worldwide in September 2026?

2 changes

  1. In September 2026, G2 lost share of searches among brand advocacy platforms worldwide, from 77.1% to 76.1%.

  2. Estimated monthly branded searches for UserEvidence worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using G2’s and UserEvidence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

G2

2 branded search terms

  • g2
  • g2 reviews

UserEvidence

1 branded search term

  • userevidence

How the Brand Demand Index is measured

Other head-to-heads among brand advocacy platforms

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