Demandbase vs Informa TechTarget:Which is more popular by branded search?
In August 2026, Demandbase had more branded searches than Informa TechTarget among B2B intent data platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to Informa TechTarget’s 3K, and held a 72.2% Share of Search versus Informa TechTarget’s 17.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Demandbase or Informa TechTarget?
Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Demandbase, Informa TechTarget. The figures are in the table below the chart.
View monthly share of search table
| Month | Demandbase | Informa TechTarget | Intentsify | Bombora | 6sense |
|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 17.2% | 4.9% | 2.6% | 2.2% |
| Nov 2025 | 72.2% | 16.6% | 5.8% | 3.1% | 2.3% |
| Dec 2025 | 68.9% | 19.2% | 5.9% | 3% | 3% |
| Jan 2026 | 69.3% | 19.7% | 5.4% | 2.9% | 2.6% |
| Feb 2026 | 68.2% | 20.8% | 5.4% | 2.9% | 2.7% |
| Mar 2026 | 69.7% | 19.5% | 4.5% | 3.5% | 2.7% |
| Apr 2026 | 71.1% | 16.8% | 5.5% | 4.1% | 2.5% |
| May 2026 | 72.2% | 16% | 4.8% | 4.3% | 2.8% |
| Jun 2026 | 76.5% | 14.5% | 4.1% | 3% | 1.9% |
| Jul 2026 | 73% | 16.6% | 4.9% | 3% | 2.5% |
| Aug 2026 | 72.2% | 17.2% | 6% | 2.6% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Demandbase and Informa TechTarget comparison changed over the last 12 months?
3 findings
- Demandbase was ahead of Informa TechTarget in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among B2B intent data platforms worldwide moved from 73.1% to 72.2%, and its estimated monthly branded searches moved from 15.8K to 12.6K.
- Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide held steady at 17.2%, and its estimated monthly branded searches moved from 3.7K to 3K.
How did search popularity change for B2B intent data platforms worldwide in August 2026?
2 changes
In August 2026, Informa TechTarget gained estimated Share of Search among B2B intent data platforms worldwide, from 16.6% to 17.2%.
In August 2026, Demandbase lost estimated Share of Search among B2B intent data platforms worldwide, from 73% to 72.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Demandbase’s and Informa TechTarget’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Demandbase
6 branded search terms
- demandbase
- demandbase abm
- demandbase abm platform
- demandbase intent data
- demandbase one
- demandbase.com
Informa TechTarget
3 branded search terms
- informa techtarget
- informa techtarget portal
- techtarget priority engine
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