How popular isZoomInfo?
In September 2026, people searched for ZoomInfo by name about 201,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 31% of all global AI lead generation tool searches, placing ZoomInfo second out of six tools. When we asked both ChatGPT and Google AI Overviews about AI lead generation tools, ZoomInfo appeared in four of the five answers and was the third most recommended of the six.
ZoomInfo is the second most searched of 6 competitors and the third most recommended in AI answers.
ApolloShare of searches 48.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ZoomInfoShare of searches 31%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
lemlistShare of searches 7.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SmartleadShare of searches 7.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
InstantlyShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow ZoomInfo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top AI lead generation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZoomInfo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZoomInfo is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZoomInfo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Instantly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- lemlist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartlead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI lead generation tools
5 answers
Asked ChatGPT
“Which AI lead generation tool should I use?”
Asked ChatGPT
“What are the best AI lead generation tools?”
Asked ChatGPT
“What's the best AI lead generation tool for finding sales leads?”
Searched Google, AI Overview
“ai lead generation tool”
Searched Google, AI Overview
“best lead generation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which AI lead generation tools compete with ZoomInfo?
Share of searches by month for Apollo, ZoomInfo, lemlist, Smartlead, Instantly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | lemlist | Smartlead | Instantly | Clay |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 42.2% | 15.5% | 5.4% | 5.8% | 0.62% |
| Nov 2025 | 37% | 35.1% | 15.8% | 5.5% | 5.9% | 0.64% |
| Dec 2025 | 35.3% | 40.8% | 12.3% | 5.4% | 5.6% | 0.62% |
| Jan 2026 | 35.2% | 40.9% | 12.3% | 5.2% | 5.6% | 0.68% |
| Feb 2026 | 34.3% | 39.8% | 14.6% | 5.3% | 5.5% | 0.61% |
| Mar 2026 | 39.8% | 38.1% | 11.5% | 4.9% | 5.2% | 0.56% |
| Apr 2026 | 44.4% | 35.1% | 10.6% | 4.5% | 4.8% | 0.51% |
| May 2026 | 43.7% | 34.2% | 10.3% | 5.4% | 5.7% | 0.65% |
| Jun 2026 | 39.5% | 37.5% | 11.3% | 5.9% | 5.2% | 0.63% |
| Jul 2026 | 39.4% | 37.5% | 11.3% | 5.9% | 5.1% | 0.7% |
| Aug 2026 | 44.9% | 34.8% | 7% | 6.7% | 5.8% | 0.76% |
| Sep 2026 | 48.5% | 31% | 7.7% | 7.1% | 5.2% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 315K | +21.5% | +3.6 points | |
| 2, held 2nd | 31% | 201K | 0% | -3.9 points | |
| 3, held 3rd | 7.7% | 49.7K | +22.4% | +0.6 points | |
| 4, held 4th | 7.1% | 45.9K | +19.2% | +0.4 points | |
| 5, held 5th | 5.2% | 33.8K | +0.15% | -0.6 points | |
| 6, held 6th | 0.61% | 4K | -9.6% | -0.1 points |
1.
Apollo48.5%
Held 1st. 315K estimated branded searches, +21.5% vs prior month. Share +3.6 points.
2.
ZoomInfo31%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -3.9 points.
3.
lemlist7.7%
Held 3rd. 49.7K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
7.1%
Held 4th. 45.9K estimated branded searches, +19.2% vs prior month. Share +0.4 points.
5.2%
Held 5th. 33.8K estimated branded searches, +0.15% vs prior month. Share -0.6 points.
6.
Clay0.61%
Held 6th. 4K estimated branded searches, -9.6% vs prior month. Share -0.1 points.
Compare popularity between ZoomInfo and its closest rivals
Every comparison with ZoomInfo
26 comparisons
- G2 vs ZoomInfo
- Lusha vs ZoomInfo
- Apollo vs ZoomInfo
- Dun & Bradstreet vs ZoomInfo
- LinkedIn Sales Navigator vs ZoomInfo
- 6sense vs ZoomInfo
- Crunchbase vs ZoomInfo
- PitchBook vs ZoomInfo
- lemlist vs ZoomInfo
- Smartlead vs ZoomInfo
- Instantly vs ZoomInfo
- Prospeo vs ZoomInfo
- Cognism vs ZoomInfo
- FullContact vs ZoomInfo
- Demandbase vs ZoomInfo
- CB Insights vs ZoomInfo
- People Data Labs vs ZoomInfo
- Clearbit vs ZoomInfo
- Dropcontact vs ZoomInfo
- UpLead vs ZoomInfo
- Informa TechTarget vs ZoomInfo
- Reply.io vs ZoomInfo
- Outreach vs ZoomInfo
- Clay vs ZoomInfo
- Intentsify vs ZoomInfo
- Bombora vs ZoomInfo
How has branded search demand for ZoomInfo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ZoomInfo worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among AI lead generation tools worldwide decreased from 42.2% to 31%.
- Across the 12 months ending September 2026, ZoomInfo fell from 1st to 2nd among AI lead generation tools worldwide.
How did search popularity change for AI lead generation tools worldwide in September 2026?
6 changes
In September 2026, Apollo gained share of searches among AI lead generation tools worldwide, from 44.9% to 48.5%.
In September 2026, lemlist gained share of searches among AI lead generation tools worldwide, from 7% to 7.7%.
In September 2026, ZoomInfo lost share of searches among AI lead generation tools worldwide, from 34.8% to 31%.
In September 2026, Instantly lost share of searches among AI lead generation tools worldwide, from 5.8% to 5.2%.
Estimated monthly branded searches for Smartlead worldwide rose 45.7% over 12 measured months, from 31.5K to 45.9K in September 2026.
Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.
How are ZoomInfo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zoominfo
- zoominfo sales intelligence
Do you work for ZoomInfo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ZoomInfo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Business data platforms | 3rd of 9 | 17.9% | Show ranking |
| Sales prospecting platforms | 3rd of 11 | 19.3% | Show ranking |
| Sales intelligence platforms | 2nd of 7 | 20.3% | Show ranking |
| Data enrichment platforms | 2nd of 10 | 23.9% | Show ranking |
| B2B intent data platforms | 2nd of 7 | 25.6% | Show ranking |
| B2B contact data providers | 2nd of 6 | 26.8% | Show ranking |
| AI lead generation tools | 2nd of 6 | 31% | Shown above |
Is ZoomInfo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.