Brandwave

Instantly vs Warmup Inbox:Which is more popular?

In September 2026, Warmup Inbox had more branded searches than Instantly among email warmup tools worldwide. Warmup Inbox had about 3,600 branded searches, while Instantly had 650. Warmup Inbox made up 5.8% of all email warmup tool searches we track, and Instantly accounted for 1%. When we asked ChatGPT and Google AI Overviews about email warmup tools, Instantly appeared in four of the five answers and Warmup Inbox in three. Instantly was mentioned before Warmup Inbox in every answer.

Among email warmup tools worldwide in September 2026

Who do people search for more?

Warmup Inbox, about 6 searches for every 1 for Instantly

Warmup Inbox 3.6K searchesInstantly 650 searches

Who does AI mention more?

Instantly, mentioned in 4 of 5 answers, Warmup Inbox in 3

Instantly in 4 of 5Warmup Inbox in 3 of 5

Who does AI recommend more?

Instantly, named ahead of Warmup Inbox in every answer

Instantly first in 4Warmup Inbox never first

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Top email warmup tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instantly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Warmup Inbox was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Instantly was listed before Warmup Inbox in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instantly1st
  2. MailReach2nd
  3. Warmup Inbox3rd
  4. Lemwarm4th
  5. Smartlead5th
  6. Warmy6th
  7. Warmbox7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lemwarm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instantly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartlead3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MailReach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Warmup Inbox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warmy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warmbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email warmup tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Instantly or Warmup Inbox more popular in search?

This chart shows how often people search Google for Instantly and Warmup Inbox by name. Each line represents a brand's share of searches for all seven email warmup tools we track, month by month, from English-language searches worldwide.

Instantly and Warmup Inbox among email warmup tools worldwide, by month

Share of searches by month for Warmup Inbox, Instantly. The figures are in the table below the chart.

View monthly share of searches table
MonthSmartleadWarmyMailReachWarmup InboxLemwarmWarmboxInstantly
Oct 202552.5%15.7%8.5%5.6%10.5%5.6%1.6%
Nov 202546.1%25.2%7.5%4.9%7.5%7.5%1.3%
Dec 202531.6%47.1%6.3%5.1%6.3%2.7%0.88%
Jan 202648.6%21.7%7.9%6.5%9.7%4.3%1.4%
Feb 202648.3%21.6%9.6%5.2%9.6%4.3%1.4%
Mar 202656.2%13.7%9.2%6.1%9.2%4.1%1.6%
Apr 202657.4%11.5%11.5%6.2%7.6%4.2%1.6%
May 202660.2%12%9.8%5.3%8%3.5%1.2%
Jun 202661.7%10.1%10.1%6.7%6.7%3.5%1.3%
Jul 202662.5%10.2%10.2%6.8%5.5%3.6%1.2%
Aug 202661.1%10%10%8.1%5.4%4.4%1.1%
Sep 202664.7%10.6%8.6%5.8%4.6%4.6%1%

How has the Instantly and Warmup Inbox comparison changed over the last 12 months?

3 findings
  • Warmup Inbox was ahead of Instantly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Instantly’s share of searches among email warmup tools worldwide moved from 1.6% to 1%, and its estimated monthly branded searches moved from 800 to 650.
  • Across the 12 months ending September 2026, Warmup Inbox’s share of searches among email warmup tools worldwide moved from 5.6% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for email warmup tools worldwide in September 2026?

2 changes
  1. In September 2026, Warmup Inbox lost share of searches among email warmup tools worldwide, from 8.1% to 5.8%.

  2. Estimated monthly branded searches for Instantly worldwide fell 18.8% over 12 measured months, from 800 to 650 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Instantly’s and Warmup Inbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Instantly

3 branded search terms

  • instantly ai
  • instantly cold email
  • instantlyai

Warmup Inbox

1 branded search term

  • warmup inbox

How the Brand Demand Index is measured

Other head-to-heads among email warmup tools

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