Cognism vs Prospeo:Which is more popular?
In September 2026, Cognism and Prospeo were level in searches among data enrichment platforms worldwide, with an estimated 27.1K versus 29K branded searches, at 3.2% and 3.5% of the total. When we asked ChatGPT and Google AI Overviews about data enrichment platforms, Cognism appeared in all five answers and Prospeo in none.
Who do people search for more?
Prospeo, about 7% more searches than Cognism
Who does AI mention more?
Cognism, mentioned in every answer we collected
Who does AI recommend more?
Cognism, the only one of the two named
Follow Cognism vs Prospeo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top data enrichment platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cognism appeared in all five answers. Prospeo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Clay1st
Apollo2nd
ZoomInfo3rd- Cognism4th
Lusha5th
People Data Labs6th
Clearbit7th- Prospeo–
FullContact–
Dropcontact–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lusha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- People Data Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clearbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prospeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FullContact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropcontact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data enrichment platforms
5 answers
Asked ChatGPT
“Which data enrichment platform should I use?”
Asked ChatGPT
“What are the best data enrichment platforms?”
Asked ChatGPT
“What's the best data enrichment platform for b2b contact data?”
Searched Google, AI Overview
“data enrichment platforms”
Searched Google, AI Overview
“contact data enrichment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cognism or Prospeo more popular in search?
This chart shows how often people search Google for Cognism and Prospeo by name. Each line represents a brand's share of searches for all ten data enrichment platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Prospeo, Cognism. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | Clay | Prospeo | Cognism | FullContact | People Data Labs | Clearbit | Dropcontact |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 32.7% | 26.7% | 3.5% | 1.4% | 5.4% | 2.4% | 1.1% | 2.4% | 0.88% |
| Nov 2025 | 29% | 27.6% | 27.5% | 3% | 1.4% | 4.5% | 2.5% | 1.1% | 2.5% | 0.9% |
| Dec 2025 | 27.4% | 31.8% | 26% | 3.4% | 1.3% | 3.5% | 2.4% | 1% | 2.3% | 0.85% |
| Jan 2026 | 27.2% | 31.5% | 25.8% | 3.4% | 2% | 4.2% | 1.9% | 1% | 2.3% | 0.69% |
| Feb 2026 | 27% | 31.3% | 25.6% | 4% | 2.4% | 4.2% | 1.9% | 1% | 1.9% | 0.69% |
| Mar 2026 | 32.7% | 31.4% | 20.9% | 3.9% | 2.4% | 3.5% | 1.6% | 1% | 1.9% | 0.69% |
| Apr 2026 | 37.2% | 29.4% | 19.6% | 3.1% | 2.8% | 3.2% | 1.8% | 0.79% | 1.4% | 0.64% |
| May 2026 | 35.3% | 27.7% | 22.6% | 3.5% | 3.2% | 3.1% | 1.7% | 0.91% | 1.4% | 0.61% |
| Jun 2026 | 31% | 29.5% | 24.1% | 3.7% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 0.79% |
| Jul 2026 | 31.4% | 29.9% | 24.4% | 3.1% | 3.5% | 3.3% | 1.5% | 1.2% | 0.98% | 0.66% |
| Aug 2026 | 35% | 27.2% | 22.3% | 3.5% | 3.9% | 3% | 2% | 1.3% | 1.1% | 0.59% |
| Sep 2026 | 37.4% | 23.9% | 23.9% | 3.7% | 3.5% | 3.2% | 2.2% | 0.96% | 0.64% | 0.64% |
How has the Cognism and Prospeo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Prospeo took it in May 2026.
- Across the 12 months ending September 2026, Cognism’s share of searches among data enrichment platforms worldwide moved from 5.4% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Prospeo’s share of searches among data enrichment platforms worldwide moved from 1.4% to 3.5%, and its estimated monthly branded searches moved from 10.3K to 29K.
How did search popularity change for data enrichment platforms worldwide in September 2026?
2 changes
In September 2026, Prospeo fell from 4th to 5th among data enrichment platforms worldwide.
Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cognism’s and Prospeo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data enrichment platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.