Optimizely vs VWO:Which is more popular by branded search?
In August 2026, Optimizely had more branded searches than VWO among conversion rate optimisation tools worldwide. Optimizely was estimated to have 248K branded searches compared to VWO’s 33.9K, and held an 83.9% Share of Search versus VWO’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Optimizely or VWO?
Compare the tools teams use to test and improve conversion rates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, VWO. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | VWO | AB Tasty | Kameleoon | Convert.com |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 16.1% | 3.1% | 1.7% | 0.6% |
| Nov 2025 | 81.3% | 13.7% | 2.7% | 1.8% | 0.62% |
| Dec 2025 | 82.3% | 13.8% | 2.2% | 1.2% | 0.53% |
| Jan 2026 | 76.8% | 19.1% | 2.5% | 1.1% | 0.48% |
| Feb 2026 | 76.6% | 19% | 2.5% | 1.4% | 0.49% |
| Mar 2026 | 76.6% | 19.1% | 2.5% | 1.4% | 0.49% |
| Apr 2026 | 79.2% | 16.2% | 2.6% | 1.4% | 0.51% |
| May 2026 | 79.4% | 16.2% | 2.1% | 1.5% | 0.77% |
| Jun 2026 | 78.9% | 16% | 2.6% | 1.8% | 0.76% |
| Jul 2026 | 81.7% | 13.7% | 2.2% | 1.5% | 0.96% |
| Aug 2026 | 83.9% | 11.5% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Optimizely and VWO comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of VWO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among conversion rate optimisation tools worldwide moved from 78.5% to 83.9%, and its estimated monthly branded searches held steady at 248K.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among conversion rate optimisation tools worldwide moved from 16.1% to 11.5%, and its estimated monthly branded searches moved from 50.9K to 33.9K.
How did search popularity change for conversion rate optimisation tools worldwide in August 2026?
2 changes
In August 2026, Optimizely gained estimated Share of Search among conversion rate optimisation tools worldwide, from 81.7% to 83.9%.
In August 2026, VWO lost estimated Share of Search among conversion rate optimisation tools worldwide, from 13.7% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Optimizely’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimizely
5 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
- optimizely.com
VWO
3 branded search terms
- vwo
- vwo ab testing
- vwo testing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.