Hotjar vs Microsoft Clarity:Which is searched more?
In September 2026, Microsoft Clarity had more branded searches than Hotjar among conversion rate optimisation tools worldwide. Microsoft Clarity had about 165,000 branded searches, while Hotjar had 110,000. Microsoft Clarity made up 27% of all conversion rate optimisation tool searches we track, and Hotjar accounted for 18%. These are worldwide searches for English-language branded terms.
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Is Hotjar or Microsoft Clarity more popular in search?
Compare the tools teams use to test and improve conversion rates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Microsoft Clarity, Hotjar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Microsoft Clarity | Hotjar | VWO | Contentsquare | Unbounce | Crazy Egg | AB Tasty | Kameleoon | Convert.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 17.7% | 21.7% | 8% | 3.6% | 4.4% | 2.4% | 1.6% | 0.87% | 0.32% |
| Nov 2025 | 42.3% | 18.9% | 18.9% | 7% | 3.1% | 4.7% | 2.5% | 1.4% | 0.93% | 0.34% |
| Dec 2025 | 44.9% | 20.1% | 16.5% | 7.4% | 2.7% | 4.1% | 2.2% | 1.2% | 0.66% | 0.31% |
| Jan 2026 | 43.4% | 19.5% | 15.9% | 10.7% | 3.2% | 3.2% | 1.7% | 1.4% | 0.64% | 0.29% |
| Feb 2026 | 42% | 23% | 12.6% | 10.3% | 3.8% | 3.8% | 2.1% | 1.4% | 0.75% | 0.29% |
| Mar 2026 | 43% | 23.6% | 10.6% | 10.6% | 3.9% | 3.9% | 2.1% | 1.4% | 0.77% | 0.3% |
| Apr 2026 | 43.8% | 24% | 10.8% | 8.8% | 4% | 4% | 2.2% | 1.4% | 0.78% | 0.3% |
| May 2026 | 43.2% | 29% | 8.7% | 8.7% | 3.2% | 3.2% | 1.7% | 1.2% | 0.77% | 0.44% |
| Jun 2026 | 41.2% | 27.7% | 12.4% | 8.3% | 3% | 3% | 1.7% | 1.4% | 0.91% | 0.43% |
| Jul 2026 | 44.2% | 29.7% | 8.9% | 7.3% | 3.3% | 2.7% | 1.5% | 1.2% | 0.79% | 0.55% |
| Aug 2026 | 45.1% | 30.3% | 9.1% | 6.1% | 2.7% | 2.7% | 1.5% | 1.2% | 0.66% | 0.7% |
| Sep 2026 | 40.2% | 27% | 18% | 5.4% | 3% | 2.4% | 1.6% | 1.1% | 0.72% | 0.62% |
How has the Hotjar and Microsoft Clarity comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Microsoft Clarity took it in December 2025.
- Across the 12 months ending September 2026, Hotjar’s share of searches among conversion rate optimisation tools worldwide moved from 21.7% to 18%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among conversion rate optimisation tools worldwide moved from 17.7% to 27%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for conversion rate optimisation tools worldwide in September 2026?
2 changes
In September 2026, Hotjar gained share of searches among conversion rate optimisation tools worldwide, from 9.1% to 18%.
In September 2026, Microsoft Clarity lost share of searches among conversion rate optimisation tools worldwide, from 30.3% to 27%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hotjar’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hotjar
1 branded search term
- hotjar
Microsoft Clarity
1 branded search term
- microsoft clarity
Other head-to-heads among conversion rate optimisation tools
Optimizely vs Microsoft Clarity: compare search popularity- Optimizely vs Hotjar: compare search popularity
Optimizely vs VWO: compare search popularity- Optimizely vs Contentsquare: compare search popularity
- Microsoft Clarity vs VWO: compare search popularity
- Microsoft Clarity vs Contentsquare: compare search popularity
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