Adobe Target vs Coveo:Which is searched more?
In September 2026, Coveo had more branded searches than Adobe Target among personalisation platforms worldwide. Coveo had about 14,800 branded searches, while Adobe Target had 3,600. Coveo made up 4.3% of all personalisation platform searches we track, and Adobe Target accounted for 1%. These are worldwide searches for English-language branded terms.
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Is Adobe Target or Coveo more popular in search?
Compare the personalisation platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Coveo, Adobe Target. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Algolia | Bloomreach | Sitecore | Coveo | Dynamic Yield | Adobe Target | Salesforce Personalization | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 13.4% | 4.9% | 7.3% | 4% | 1.8% | 1.8% | 0.24% | 0.11% |
| Nov 2025 | 68.9% | 13.9% | 4.1% | 6.2% | 3.4% | 1.9% | 1.2% | 0.25% | 0.11% |
| Dec 2025 | 72.8% | 12% | 3.6% | 5.4% | 3.6% | 1.3% | 1.1% | 0.17% | 0.12% |
| Jan 2026 | 72.2% | 11.9% | 4.3% | 5.3% | 3.6% | 1.3% | 1.1% | 0.21% | 0.09% |
| Feb 2026 | 70.1% | 11.5% | 5.2% | 6.3% | 3.5% | 1.5% | 1.5% | 0.25% | 0.09% |
| Mar 2026 | 67.3% | 13.5% | 5% | 6.1% | 4.1% | 2.2% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 68.6% | 13.8% | 5% | 6.2% | 3.4% | 1.5% | 1.2% | 0.2% | 0.09% |
| May 2026 | 72% | 11.9% | 4.3% | 5.3% | 3.6% | 1.6% | 1.1% | 0.21% | 0.06% |
| Jun 2026 | 71.2% | 11.7% | 4.3% | 6.4% | 3.5% | 1.6% | 1% | 0.21% | 0.08% |
| Jul 2026 | 71.7% | 11.8% | 4.3% | 5.3% | 4.3% | 1.3% | 1% | 0.21% | 0.06% |
| Aug 2026 | 72.7% | 12% | 4.4% | 5.4% | 2.9% | 1.3% | 1.1% | 0.21% | 0.05% |
| Sep 2026 | 71% | 11.7% | 5.2% | 5.2% | 4.3% | 1.3% | 1% | 0.21% | 0.05% |
How has the Adobe Target and Coveo comparison changed over the last 12 months?
3 findings
- Coveo was ahead of Adobe Target in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Target’s share of searches among personalisation platforms worldwide moved from 1.8% to 1%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Coveo’s share of searches among personalisation platforms worldwide moved from 4% to 4.3%, and its estimated monthly branded searches moved from 14.9K to 14.8K.
How did search popularity change for personalisation platforms worldwide in September 2026?
2 changes
In September 2026, Coveo gained share of searches among personalisation platforms worldwide, from 2.9% to 4.3%.
Estimated monthly branded searches for Adobe Target worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Target’s and Coveo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Target
1 branded search term
- adobe target
Coveo
2 branded search terms
- coveo
- coveo enterprise search
Other head-to-heads among personalisation platforms
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